Alice Guélot
Senior Brand Strategy Consultant | Advertising
Salary / Daily rate
Paris, France
Freelance
Remote only
Skills
Languages
Work experience
Brand & Communication Strategy
Freelance
Feb 2021 - Present
5 years 9 months
▫️Welcome to the Jungle - Head of Brand (9 months) Advertising campaign «The obvious match» : from the agencies selection to the campaign delivery ▫️helios - Brand Strategy Consultant (2 months) Definition of the brand personality, the tone of voice and the social media strategy ▫️Volkswagen CV @Scholz&Friends Hamburg - Business Director (10 months) In charge of the take over of the account Volkswagen CV : set up new work processes and build up a new project team, management of all the creative activity of the brand (partnerships, ad campaigns, social media, website…) ▫️Atelier Nubio - Head of Brand (6 months) Construction of the brand platform "Feel Good Beauty" in order to develop the first ATL advertising campaign and a new social media editorial strategy ▫️Jésus&Gabriel - New Business Manager (2 months) Breguet pitch (won)
M&C SAATCHI.GAD
Feb 2014 - Jan 2021
7 years
Paris, France
Deputy General Manager
Nov 2018 - Jan 2021
2 years 3 months
Paris, France
Brand Strategy - Guided marketing directors in developing their brands and building their annual communication plans - Provided daily strategic recommandations to the top agency clients : McCain, Lindt, MINI (BMW), Charles&Alice… Agency Development - Developed clients scope of work and increased their investments in the agency - Actively participated in New Business pitches (new clients : Charles & Alice, Orchestra, MINI, Lindt, Volvic, ASO, Digitsole…) Internal Management - Led diverse projects about : redesigning the offer of the agency, integrating new expertises, implementing new company values, providing digital trainings, solving HR issues....
Business Director
Feb 2014 - Oct 2018
4 years 9 months
Paris Area, France
Main clients : MINI France (BMW), McCain Europe, Charles & Alice (Charles Faraud), Volvic (Danone), Orchestra, Handsome (Société Générale)...
Young & Rubicam
Feb 2010 - Mar 2014
4 years 2 months
Senior Account Director
Feb 2011 - Mar 2014
3 years 2 months
Main accounts : Activia (Danone), Opel (PSA), Ultima (Affinity Petcare), Jeanne Gatineau (Revlon)
Account Supervisor
Feb 2010 - Mar 2011
1 year 2 months
Main accounts : Activia, Danacol, Danette, Velouté, Jockey, Volvic (Danone)
Ogilvy & Mather
Feb 2008 - Mar 2010
2 years 2 months
Account Executive
Feb 2008 - Mar 2010
2 years 2 months
Account management : Ford (General Motors), Florette (Agrial), Sprite / Fanta (Coca-Cola), Nestlé Waters, South African Tourism New Business projects
Assistant Account Executive
Apr 2008 - Jul 2008
4 months
Education
Sciences Po
Master in Communication
2006 - 2008
2 years 2 months
University of Paris I: Panthéon-Sorbonne
Bachelor of Arts in Law
2005 - 2006
1 year 2 months
Université Paris Dauphine - PSL
Bachelor of Arts in Management and Entrepreneurship (MSG2)
2001 - 2005
4 years 2 months