Alice Lagarde
Marketing Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Marketing Manager with 5+ years driving growth for premium beauty brands including L'Oréal, Estée Lauder (Tom Ford Beauty). Expert in paid media strategy, digital campaigns, and luxury brand positioning across global markets. Ready to elevate your brand with data-driven marketing strategies and proven results in beauty & luxury sectors.
Expérience de travail
Marketing Manager US
Upway
janv. 2024 - août 2025
1 an 8 mois
New York, État de New York, États-Unis
New-York based. - US marketing strategy and activation calendar - Multi-channel content: web, social, newsletters, packaging, retail assets - CRM strategy: audience growth and engagement boost - Digital performance: SEA, Meta Ads, US website (UX, SEO, continuous improvements) - Campaign management: end-to-end execution across digital and offline touchpoints - Strategic partnerships: high-visibility activations, including New York Times takeover
Paid Media Manager - Fragrances Division France
The Estée Lauder Companies Inc.
nov. 2021 - janv. 2024
2 ans 3 mois
Paris et périphérie
Brands: Full Fragrances Division France (Tom Ford Beauty, Jo Malone London, Editions de Parfums Frédéric Malle, Kilian Paris) - Full-funnel campaigns: OOH, Cinema, TV, Print, Social, Display, and Search - Paid media execution and annual budget management - Multi-platform content production: creative briefs, shoots, post-production, brand activations - Brand presence: strengthened across digital and offline touchpoints, aligned with global identity - Social selling strategy: developed for the French affiliate and implemented across all brands
L'Oréal
juil. 2020 - déc. 2021
1 an 6 mois
Paris, France
Digital Media Manager - Global Corporate
janv. 2021 - déc. 2021
1 an
Paris, France
Drove the Group’s global social media strategy with a strong focus on Twitter and TikTok, aligning content with international markets, and launched the Group’s TikTok presence.
Communication Assistant - Global Armani Beauty
juil. 2020 - déc. 2020
6 mois
Paris, France
Managed PR & influencer strategies for key launches (fragrances, skincare, makeup), produced press releases and influencer kits.
PR & Communications Assistant
Bally
janv. 2019 - juil. 2019
7 mois
New York, État de New York, États-Unis
Supported PR initiatives and communication campaigns, including press outreach, event organization, and influencer collaborations to strengthen Bally’s presence in the U.S. luxury market (New-York based).
Brand Content and Social Media Assistant
Birchbox
juin 2018 - déc. 2018
7 mois
Paris, France
Supported the creation and management of brand content across digital platforms, contributing to social media campaigns and community growth.
Marketing & Communication Assistant
GROUPE POCHET (Pochet du Courval - Qualipac - Priminter - Solev)
mai 2016 - juil. 2016
3 mois
Paris, France
Contributed to the creation and implementation of communication materials to enhance brand visibility. Assisted in the organization of the Luxe Pack Monaco trade show, from preparation to on-site operational support.
Formation
Grenoble Ecole de Management
MSc Fashion, Design and Luxury Management
2018 - 2020
3 ans
London College of Fashion, University of the Arts London
Certificate of Achievement
2019 - 2019
1 an
Westminster Business School
Bachelor Degree in Business management
2015 - 2018
4 ans