Alice Semeador

After building a foundation in commercial planning and reporting, I transitioned into a performance-focused role supporting leadership with strategic insights and operational planning. I created and managed a custom system to track weekly sales across 40+ partner stores, automating the analysis of hundreds of data points. This system became central to weekly leadership planning — improving reporting structure, forecasting accuracy, and stock allocation. My work enabled faster decision-making, helped teams prioritise more effectively, and strengthened the brand’s overall retail strategy.

• Managed all B2B, DTC, and concession partnerships, producing weekly sales and product performance reports to guide decisions across design, merchandising, and commercial teams. Contributed to a 50% increase in partner store sales by strengthening forecasting, allocations, and reporting processes. • Redesigned the brand’s Shopify store, improving user experience across desktop and mobile — resulting in a 270% increase in online sales and a 41% uplift in traffic. • Wrote and refined content for key customer touchpoints, including product descriptions and automated emails. Implemented technical and on-page SEO improvements, driving a 42% increase in conversion rate, 17% rise in add-to-cart actions, and 237% growth in organic traffic. • Provided high-level administrative support to the leadership team, including project coordination, meeting preparation, managing multiple calendars and inboxes, note-taking, and responding to last-minute requests. Supported internal logistics, budgeting, and daily coordination across departments. • Oversaw end-to-end product flows from development to launch, tracking timelines, delivery progress, and approvals. Built tracking systems to streamline communication and keep deliverables on track. • Led editorial shoots and seasonal campaign launches with content featured in Vogue. • Conducted competitor and market research to guide pricing strategy, product direction, and brand positioning.