Alice White Walker

Freelance consultant specializing in English language content for editorial and social media strategy, community management, translation (FR-EN); writing long and short-form articles, newsletters and SEO.

Under the editor in chief, I lead a team of contributing writers, copyeditors, and designers to produce a bimonthly magazine on French interiors, culture, lifestyle and travel. Sourcing subject ideas for the 6 print/digital issues per year, working with photographers, writing content, negotiating contracts/payments. Responsible for helping grow the subscriber base from the beginnings of the magazine. Launching the digital site, planning content schedule and email marketing for the weekly newsletter. Social media planning for the magazine's account on Instagram and Facebook.

Copyeditor for EMEA countries in Culture Trip's growing global hub of freelancers. Proofing and editing articles to CT's high standard. http://contributors.theculturetrip.com/contributors/alice-white-walker

Responsable for the social media strategy for Armani Beauty on Instagram, Facebook and YouTube (global accounts). Creating global plannings aligned with launches, and writing editorial texts for social media and other campaign projects. Community management, identification of benchmarks and social media trends. Results: In comparison with the preceding period, there was a 120% increase in followers (737K vs 334K), 116% more global engagement and 70% more engagements per post.

Editor for the English language version of Time Out Paris. Devising a content strategy to attract new and relevant anglophone audiences. Content management including sourcing features, translating, reviewing events; SEO-optimisation of past and present articles to sustain visibility on Google. Improving UX of homepage content. Integrating eCommerce content leading to increased engagement and revenue via Time Out attractions. Translating articles from French to English. Animating communities on Facebook & Twitter. Results: EN site accounts for 40% of total site traffic, up from 20% in April 2017.

Creating UX and SEO-led content for consumer guides in English-speaking markets (UK, USA, CA, AU). Performing market analysis and anticipating user trends to launch sites in new markets. Benchmarking competitors to develop a solid editorial strategy. Daily market supervision; defining and testing KPIs to enhance performance and drive sales. AB testing content formats to achieve optimal UX. Assigning briefs for freelancers; coordinating content assignments across multiple sites & markets, daily. Defining brand communication and social media strategies. Recruiting and managing interns.

Created a new digital content and social media strategy. Charged with engaging and growing the communities on Facebook, Twitter, LinkedIn, YouTube and Google+. Responsible for the planning, creation, diffusion and analysis of the Nuke Suite blog. Maintaining strong relationships with journalists and bloggers to create marketing opportunities. Creating the biweekly newsletter and implementing AB Testing to achieve the best possible results. Interpreting analytical data to optimise brand engagement. Organising and marketing #NukeSuiteTalks social media events; featuring brands including Condé Nast, Galeries Lafayette and IPG Mediabrands. Rebranded site communication (including framework) for English-speaking audiences on the relaunch of NukeSuite.com. Results: Increased site traffic by 300% Grew social communities by 76% (Average 130 new followers per month) Increase of 165.46%+ users, 159.70%+ sessions, 124.69%+ page views on NukeSuite.com

Researching content and writing articles on the art market for Art Media Agency’s website. Translating articles from French to English. Organising the writing team and training new team members. Editing a weekly newsletter sent to over 150,000 subscribers. Researching and conducting interviews with art industry professionals, including: Michael Findlay, Ben Quilty, Christopher Makos, Charlotte Omnès, Alan Cristea, Ben Young, Florentijn Hofman, Francesca Grillo.

Liaising with artists in the Languedoc-Roussillon region of France to create company's annual brochure. Designing banners and invitations for forthcoming exhibitions.

Mission : Gestion du site (écriture d'articles, créations d'images avec Photoshop), rédaction d'une newsletter quotidienne envoyée à plus de 100 000 abonnés. Résultats : Augmentation de la base de données utilisateur de 54% Travaillé avec des marques inclus : NET-A-PORTER.com, Gucci, GAP, Harvey Nichols, Fortnum & Mason, Selfridges, MATCHESFASHION.com, Harrods, Sweaty Betty

Écriture d'articles et relationnel proche avec les éditeurs.