
Alice Zecca
Trekking Travel Agency Founder | Supply-Chain & Operations Strategist | Supporting Communities Through Sports & Mountain Treks
Salary / Daily rate
Geneva, Switzerland
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
🏔️ From Geneva’s supply chain offices to the peaks of Northern Pakistan After nearly a decade managing global operations at Electronic Arts, I co-founded Beyond the Wonderland — leading treks through the Karakoram and empowering women local youth. Always looking for new opportunities to create, collaborate, and bring ideas to life across different projects!
Work experience
Fondateur
Beyond The WonderlandFreelance
Jun 2024 - Present
2 years 5 months
As the founder of Beyond the Wonderland, I’m dedicated to offering one-of-a-kind adventure travel experiences in the majestic landscapes of Northern Pakistan, specifically the Hunza Valley. We create authentic, off-the-beaten-path itineraries for passionate explorers, blending adventure with community impact. We are committed to sustainability and giving back. A portion of every adventure supports Beyond Boundaries, a social initiative I launched to promote sports and empower local youth and women. We are currently constructing a sports center in Hunza and introducing trekking and climbing to children, including young girls, to foster confidence, leadership, and new opportunities. My mission is to combine adventure travel with meaningful local impact, creating life-changing experiences for travelers while investing in the next generation of mountain explorers.
Electronic Arts (EA)
Mar 2015 - Jul 2023
8 years 5 months
Geneva, Switzerland
Associate Manager, Change Management & Internal Comms - Global Operations
Mar 2022 - Jul 2023
1 year 5 months
Geneva, Switzerland
◆ DEI Program Management: ▪ Creating and maintaining the infrastructure, tools and systems that underpin the Global Commercial Operation (GCO) DEI program and ensuring transparency for project leads: taking initiatives on 5 projects to improve their efficiency. ▪ Leading regular checkpoints with senior directors who sponsored one of the initiatives implemented milestones for the participants where they gain exposure and benefits thanks to this initiative. ◆ Internal Communications: ▪ Development of the GCO internal communications strategy Leading execution and follow-ups of internal communications forums (GCO All Hands, Fireside chats with VP, SVP, Senior Directors) ▪ Assessing the effectiveness of channel and content strategies through data monitoring, analytics and reporting. ▪ Leading content calendar creation and maintenance
International Manager, Supply Planning Operations
Dec 2020 - Mar 2022
1 year 4 months
Geneva, Switzerland
◆ Projects: ▪ Implementation of DTR (direct to retail) distribution method to gain an efficient supply-chain for all our titles and back catalogue titles. Worked closely with distributors, account managers and 3rd parties to have a streamlined process for launching our new games on packaged goods. ▪ Leading the project of launching F1 2020 after the acquisition of Codemaster by EA, working closely with the Codemaster team and sharing our way of working to deliver our first game under EA publishing. ▪ Transitioning Asian Supply tasks into our Global Headquarters in Geneva, leading all the process to have a streamline handovers and tasks from Asian teams to Geneva teams - it is part of the process to a global Supply-Chain. ▪ Managing Brexit and implementation of new processes due to new regulations, working with Tax, Finance and 3rd parties to get a new roadmap for our delivery in England and adapt our supply-chains. ▪ Half Secondment in collaboration with the Senior Director of Change Management to create a framework and cadence for all the DEI, initiatives that we are going to support under our Global Commercial Operation. ◆ New Release ▪ Leading & managing Madden 2020, F1, SIMS 4 and Battlefield 2042 as new release games. Ensure an on time in full (OTIF) globally for these titles. Between 40k up to 1.2 millions of units for Day one launch depending on the titles. Working with Studios, Product Life Management team, (PLM), and Global Demand team plus first parties (Microsoft and Sony). ◆ Back Catalogue ▪ Hiring & co-training a person to take the lead of back catalogue during Covid, creating a virtual onboarding with an established process to allow the person to take full responsibility of these tasks easily.
International Senior Supply Planner
Jun 2018 - Dec 2020
2 years 7 months
Geneva, Switzerland
▪ Managing Franchises: Star Wars, Need for Speed, SIMS 4, Plants vs Zombies, Madden NFL. - Worked and managed with local demand planners across EMEA, LATAM, ASIA & AUS regions to align and support the supply plans to deliver in line with forecast. - Sales order reports vs Estimated forecasts. ▪ In liaise with Global Demand Team and Finance to collaborate about the forecasts, inventory versus risk. ▪ Working closely with first parties and third parties to coordinate everything to be on track for the release date. ▪ Planning replenishment for back catalog titles between 8 – 12 franchises. ▪ Lead with strong cooperation with Stakeholders like: Artwork Team, Master Data Team, Global Demand Team, Studio, Marketing & Sales before each launch. ▪ Since April 1st 2020, virtual secondment with the digital team based in San Francisco to help and manage the release of titles on the 1st parties digital stores like Sony store, Microsoft store, Origin. ▪ Working on R12 Business Suite (Oracle), Tableau, Asana
International Supply-Planner
Feb 2017 - Dec 2020
3 years 11 months
Région de Genève, Suisse
▪ Validate new releases titles with local demand planner and still working on back catalogue titles. ▪ Working on Republishing items with the first parties. ▪ Managing items set-up, purchase orders in Oracle. ▪ Consolidate the logical organizations in the system to have an efficiency in terms of finance and supply. ▪ Following up the merge of inventory across different countries and support of system set up with different teams (IT System, Finance, 1st Parties)
Supply Chain Coordinator
Mar 2015 - Jan 2017
1 year 11 months
Geneva, Switzerland
▪ Publish and follow up of actions on the weekly supply plan for back catalogue for EMEA and APAC. ▪ Work to streamline the process of demand to supply for catalogue range, adopting different planning methods and processes to minimize manual inputs and automate where possible. ▪ Run and publish monthly inventory reports for all European markets detailing objectives to reduce the « at risk » stock levels. ▪ Resolve invoice queries relating to purchases and GRNI. ▪ Review and approve inventory scrap requests. ▪ Support financial month end processes
Founder
Madame Signorini
Feb 2022 - May 2023
1 year 4 months
Giving a new life to leftover fabrics created by fashion houses to designed upcycled & elegant shorts handmade by a seamstress in Nice (French Riviera). I created this brand in the aim of reducing the waste in the fashion industry but also collaborate with seamstresses to allow them additional revenues.
Supply-Chain Assistant
L'Oréal
Jul 2013 - Dec 2013
6 months
Generate, coordinate and communicate: • Daily and weekly out of stock • The rate of both weekly and monthly service. • Analyses Sell-out and launch. Produce the statistics and challenge the different services in the acceleration process of creating articles. Supply-Co-packing: • Help the team to streamline the process by implementing new tools / procedures • Assist the development of performance indicators • Optimize costs by implementing a tracking and invoicing anomalies arrivals
Export Marketing Assistant
GreenLeaf SAS
Apr 2013 - Jul 2013
4 months
Sophia-Antipolis
• Analysis & Research in Home Automation actors in European countries • Establishment of a marketing plan for the integration into these markets • Identification of communication vectors (press, campaign, exhibitions, trade unions, internet) • Analysis of circuits own sales to these markets • Establishing budgets for various action plans.
Marketing Assistant (part-time)
Welcome Office, RAJA subsidary
Sep 2012 - Dec 2012
4 months
• Managed product display on the website. Briefed web designer in order to plan sales discount and advertisement on the website. • Increase SEO (search engine optimization, mainly through Google), discussing marketing strategy with the Account Manager.
Marketing Assistant
Welcome Office, RAJA subsidary
May 2012 - Jul 2012
3 months
Canvassed and reniewed parternships with custormers. Benchmarked strategic product, and designed some menu tab on the website.
Education
Beau-Site High School
A two-year preparatory course to prepare admittance competition examination in the Top Business School. Subjects studied : Management, Marketing, Law, Economics, Math, Italian, English, Philisophy.
ISC, Paris School of Management, member of the French top business school association
Preparing a Master’s degree, Logistics, Purchasing and Distribution
Industrials and Raw Materials Purchasing, Logistics and Quality Management, Project Management,Operations Management and transport mode, Corporate and Criminal Law, Competitive Intelligence, Corporate Communication, Marketing and Strategy.
High School Simone Veil
French high-school diploma in Economics and Social
Licenses & certifications
Prince2 : Foundation ( Project Management)
Issued: Jan 2026