Alicia Cerboni

🎯Product consulting for a suite of mobile weather applications (B2C) ● Streamlined user journeys with a data-driven approach using analytics with Amplitude ● Improved ASO (application store optimisation) ● Drove customer acquisition and retention strategies improve product market fit ● Implemented AI-based workflows and agentics to improve user service satisfaction ✅Key Achievements : ● growth from up to +10% Daily Active Users (DAU) per app ● from 5 to 15% retention per app ● increase by 8% in overall conversion for all subscription types (weekly, monthly, yearly)

🎯Implementation of a large-scale Agile transformation within the Finance & Risk Tribe (IT) at Arval across France, Italy, Spain, and Great Britain aiming at improving adoption and alignment of financial tools to boost operational efficiency, optimize user experience, and achieve measurable cost savings → As Head of Product: ● Led multi-country financial product portfolio (France, Italy, Spain, UK) ● Managed and recruited product talents (Product Owners, Business Analysts) ● Oversaw associated budgets with a focus on ROI and operational efficiency ● Established a product-led culture and fostered agile practices (SCRUM, SAFe) across teams → As Product Lead: ● Drove complex international product roadmaps across process automation, multi-currency payment orchestration, integration of 15+ local payment methods (cards, SEPA, instant payments), PSP partnership management (Stripe, Axepta), and payment compliance (PSD2 SCA, GDPR) ● Implemented cross-functional product governance ● Conducted user analyses to identify friction points, optimise user experience, and reduce operational costs ● Prioritised high-impact user needs using WSJF methodology ● Supervised product evolutions and multi-country rollouts of financial tools ✅ Key Achievements: ● Improved product performance through 90% OKR/roadmap alignment ● Reduced total operational costs by 10% across four finance divisions ● Increased overall payment conversion by 20% via optimized checkout experience

🎯Development and management of connected (IoT) mobile solutions (Android & iOS) targeting international markets ● Led the development of international B2B mobile applications (Android & iOS) for connected (IoT) electrical equipment maintenance ● Managed a product team of 10 (UX/UI Designers, POs, BAs) ● Defined product scope and discovery phase (user interviews, personas, storyboards, wireframes) through to PoC and product-market fit validation with the business directions (C-level) ● Built product roadmaps and OKRs aligning business goals, technical feasibility, and business value ● Managed backlogs (Azure DevOps), guided development teams, and led continuous prioritisation (MoSCoW) with stakeholder and design input ● Oversaw app store launches (Google & Apple) and implemented A/B testing and analytics (Firebase) ✅ Achievements: ● Improved app stability (crash-free rate +15%, from 80% to 95%) ● Increased store ratings by +0.6 points (Hager Pilot) and one-week retention by +15% ● Expanded deployment on Google & Apple stores from 5 to 10+ countries ● Introduced data-driven decision-making using Firebase Analytics 🎯Developer Portal Management: ● Coordinated technical and functional API testing to ensure integration reliability across connected product ranges

🎯Enhancement and continuous improvement of a B2B savings platform for small and medium-sized enterprises (SMEs) ● Realise the internal business plan ● Define and track the traffic and transformation KPI ● Create the product roadmap ● Manage and prioritise the backlog ● Coach the lead developer to become Scrum Master ● Organise product discovery phase : collaborative workshops with the main business and management stakeholders, problems analysis, personae creation, user research ● Communicate with all the stakeholders : users, business management, IT, marketing

Permanent contract with mc2i 🎯Enhancement and continuous improvement of a car insurance policy sales and management website (B2C/B2B) - Scaled agility (DSDM) ● Product Discovery: Conducted gap analyses and scoped requirements through workshops, UX research, and stakeholder interviews to identify opportunities and define priorities ● Product Management: Managed the product backlog in TFS, executed functional and API tests using Swagger, and coordinated cross-functional teams including business, IT, actuarial, communication, and marketing stakeholders

Permanent contract at mc2i 🎯Development of a mobile and web solution for the digitization of railway network inspection (RATP) ● Organise product discovery phase : collaborative workshops with the railways maintenance services, problems analysis, personae creation, user interviews ● Create and manage the backlog in Redmine : write and prioritise the user stories including business and technical team inputs ● Coach the lead developer to become Scrum Master ● Communicate with all the stakeholders : users, Railway director, design and technical department 🎯Reworking of the suburbian trains (RER A and B) work orders creation and management software ● Organise product discovery phase : collaborative workshops with the infrastructure maintenance services, problems analysis, personae creation, user interviews ● Manage the backlog in Redmine : write and prioritise the user stories including business and technical team inputs ● Communicate with all the stakeholders from the infrastructure management department ● Support the solution deployment amid the maintenance teams (on-site and e-learning trainings creation and execution)

Permanent contract at mc2i 🎯Complete redevelopment of the guichet-entreprises.fr website ● Managed detailed functional specifications and prepared functional acceptance tests, including test plans and test cases, to ensure solution quality and alignment with business requirements

● Community management : strategic and operational recommendations for the @en_action Twitter account ● Redefinition of the "Funding tips for associations" section of the www.generation-en-action.fr website : needs identification and analysis, mockup proposal, project monitoring before putting into production

TASTE, Paris based recruiting firm specialised in middle-top management profiles in fields such as communication, media, new technology, finance or human resources 🎯@Tasterh Twitter account management project ● Internal needs identification and external environment analysis ● Management strategy proposal, action plan presentation to the whole staff ● Application rollout and ongoing performance monitoring 🎯Sourcing consulting ● Client needs identification through the commercial brief ● Seeking strategy definition including social networks (Linkedin & Viadeo), candidates identification, phone interviews aiming at creating a candidates selection which will be received for job interviews ● Recruiting process monitoring