Aliou SOW

– Managing product development projects from start to finish, independently and/or as part of a team development projects, from the UX/UI phase through to production launch – Manage the design team – Collaborate and interface effectively with project stakeholders: client, Product Owner, developers, etc – Ensure an agile stance in the management of assigned projects – Carry out user research and testing – Create navigation paths to optimise the user experience – Guaranteeing the quality of the product delivered, both in terms of its design (UI) and ergonomics (UX) – Analyse data to improve the adoption of our products by our users – Maintain and develop our Design System – Carry out strategic intelligence and share it with the rest of the team – Develop and evangelise the Design culture internally and among our users (training, development of methodologies, capitalisation, etc)

– Master the many possibilities offered by an interactive site (layout, graphic presentation, navigation, ergonomics, etc) – Manage the design team – Capture the attention of web users through their ability to combine text and images in all the content they create. – Regularly update the content of web platforms to ensure that the site is constantly new content on the site. – Respecting and ensuring respect (by the rest of the Design team) for the Paps graphic charter across all platforms – Transfer the elements to the technical teams (in-house: webmasters, or external service providers) to integrate them and put them online. – Planning and defining all UX/UI projects and working with the various trades (PO, PM, designers, developers, etc) – Monitoring the quality of customer journeys and the coherence and consistency of the various customer relations with the support of the Customer Performance team – Defining KPIs and reporting tools to track and monitor activities in order to measure the effectiveness of the actions and processes implemented – In general terms, ongoing identification of the changes needed to the customer and the associated improvement projects

– Design all digital assets, e.g. website, web applications, advertising, banners, social media and other digital media – Design all offline assets, e.g. Billboard, Oriflamme, Catalogue etc – Interpret design briefs in terms of requirements and needs - and produce visuals/videos in a fast response time – Create websites of A – Z Front-End & Back-End