Alison Audebert

Clients include Yves Saint Laurent, INSEAD, Theodo/Sipios, Bpifrance, Saint Gobain, and more. Main Missions: ▸ Business Development: Define business objectives, maximize customer retention and success, and foster relationships across various teams to fortify client partnerships. ▸ Communication Strategy: Oversee conversion funnel, community management, and strategic planning. ▸ Digital Strategy: Create and implement digital roadmaps.

Client: Bpifrance ▸ Managed a team of 9: recruiting, onboarding, and regular follow-ups. ▸ Oversaw and enhanced customer satisfaction. ▸ Championed improvements in customer experience.

▸ Served as the bridge between clients and internal departments like product, scrum, design, and development. ▸ Drove branding improvements and ensured every stakeholder's optimal involvement. ▸ Managed project constraints, methodologies, and challenges. ▸ Ensured alignment between client needs and the final product deliverables.

▸ Collaborated with high-profile clients, including BNP Paribas and Engie, to identify strategic innovation goals. ▸ Developed partnerships centered on these goals, ensuring the effective leverage of the Design Thinking method to deliver tangible business value.

TVTY, backed by Partech Ventures and 360 Capital Partners, operates globally across 30+ countries with offices in New York, London, and Paris. They specialize in optimizing digital advertising through a robust API, connecting TV campaigns/events in real-time. ▸ Managed key accounts across the EMEA zone, including agencies and corporates. ▸ Spearheaded Moment Marketing campaigns, from strategic recommendations to synchronization scenario definitions. ▸ Implemented real-time advertising scenarios (Display, Paid social, RTB, SEA) and conducted thorough performance analyses and reporting.

▸ Crafted and executed the marketing strategy, overseeing project implementation. ▸ Managed digital content for 25 partners, leading to the launch of 10 advertising campaigns annually. ▸ Secured 8 strategic partnerships/sponsorships. ▸ Drove digital/interactive marketing campaigns while ensuring optimal performance through continuous testing, optimization, and analytics. ▸ Amplified customer loyalty initiatives, managing the CRM database, and orchestrating 15 events annually targeting key business stakeholders such as private equity firms, banks, and lawyers. -------- Valoriser l’image et l’expertise du département Transaction Advisory Services (TAS) d’EY sur le marché et en fidéliser ses collaborateurs ▸ Elaboration du plan de communication annuel ▸ Création d’un intranet sous SharePoint, pour une meilleure diffusion des informations et favoriser l’approche « One TAS » : détermination des besoins et sujets à partager, animation d’ateliers de travail, centralisation des supports à diffuser, mise en place du site et gestion quotidienne ▸ Création, rédaction et mises à jour des outils de communication externes et internes : interviews d’experts, plaquettes, site ▸ Accompagnement des Associés et Directeurs dans leurs prises de paroles et leur e-réputation ▸ Organisation & pilotage des événements internes et externes : création des concepts, pilotage sur site, gestion budgétaire, élaboration des contenus

▸ Directed promotional campaigns centered on marketing offers, collaborating closely with leading device providers such as Apple (iPad), Samsung (Tablet), and Sony (PSVita). ▸ Spearheaded content management initiatives for the Online Store, augmented by strategic emailing and SMS campaigns. ▸ Delved into Business Intelligence activities, focusing on benchmarking, bench pricing, and a comprehensive analysis of competitors' market positioning.

▸ Engineered digital solutions tailored to the regional office, emphasizing a coherent digital content strategy for recurring newsletters, events, and client proposal support. ▸ Championed the launch of Deloitte's inaugural "Fast 50" International Innovation prize in Bordeaux: ▸ Identified and engaged over 1,000 regional targets, encompassing potential candidates and key influencers. ▸ Designed and implemented CRM database systems, ensuring precise segmentation. ▸ Orchestrated a compelling email campaign, from content creation to execution.

• Coordination and relations with the agency to implement the handicap mission project, website management, content creation.