Alizee Varloud
Founder/B2B Marketing Consultant
Salary / Daily rate
Dubai - United Arab Emirates
Freelance
Remote only
Skills
Languages
Work experience
Founder/B2B Marketing Consultant
X10D [Extend]
Oct 2022 - Present
4 years 1 month
Remote, OR 97458, USA
At X10D (pronounced Extend), we offer a 360 range of B2B Marketing services for companies of all sizes. We see ourselves as an extension of your internal team and are on a mission to support you x10 your business. Reach out to [email protected] or via InMail.
Paid Media Manager
Velocity Partners
Oct 2022 - Present
4 years 1 month
Remote, OR 97458, USA
ABM Lead
MyDigiPal
Oct 2022 - May 2024
1 year 8 months
Remote, OR 97458, USA
B2B Marketing agency: - Paid Social (LinkedIn Facebook Instagram Twitter...) - Paid Search (Google Ads, Bing, Yandex..) - Programmatic Display (via a DSP or Google Ads) - YouTube Ads - Creative design (banners, videos..) - Website creation - Account Based Marketing & access to Intent platforms (full implementation, optimization & monitoring - Email Marketing - Sales enablement (training sales on how to perform a better follow-up using marketing data) - Training (1to1 or enterprise training, in person or via Zoom)
ChatFood
Apr 2022 - Nov 2022
8 months
Dubai - United Arab Emirates
Head of Marketing
May 2022 - Nov 2022
7 months
Dubai - United Arab Emirates
- Managing Chatfood’s marketing team and end-to-end strategy. Led a team of 2 designers, refreshed team processes for workload management, defined clear team and individual OKRs and relaunched lead-gen and global customer communication programs. - Led marketing operations and sales enablement initiatives: revamp the inbound lead process, implement lead scoring and grading, built lead nurture workflow and sales email sequences. - Supported outbound sales with impactful presentations and thought leadership content. - Reporting to the CEO.
Head of B2B Integrated Marketing
Apr 2022 - May 2022
2 months
Dubai - United Arab Emirates
Head of B2B Marketing
Swvl
Dec 2021 - Mar 2022
4 months
Dubai - United Arab Emirates
Responsible for the development and execution of Swvl’s global B2B marketing strategy for the TaaS and SaaS products. I am in charge of creating communication plans, building narratives, setting up objectives, drafting the strategy, and getting budget approval.
Senior Digital Marketing Manager
Onfido
Dec 2020 - Dec 2021
1 year 1 month
London, UK
- Responsible for Onfido’s owned, paid and earned digital media globally, managing budget, measuring and reporting on targets, and continually optimizing campaigns to increase ROI. - Feeding into quarterly lead, MQL & pipeline goals by developing & executing successful digital marketing campaigns across channels (SEO, paid search, paid social, display) & regions (US, UK, EU). - Owning the website content and technical roadmap to maximize online conversion and provide a best-in-class web experience. - Leveraging cross-functional relationships with Sales, Marketing Ops, Field Marketing, Content and Product to successfully optimize processes and improve lead quality and conversion.
Deliveroo
Oct 2018 - Dec 2020
2 years 3 months
London, UK
Global Restaurant Marcom Manager
Feb 2020 - Dec 2020
11 months
London, UK
- Leading multichannel acquisition campaigns globally to generate leads and sales opportunities to hit demand generation goals, leveraging online and offline tactics. - Managing the global restaurant marketing communication strategy – from product launches to engagement campaigns, from campaign strategy to execution and tracking. - Owning the marketing reporting: set, measure, track and report on marketing contribution and program goals.
B2B Growth Manager, Deliveroo for Business
Oct 2018 - Jan 2020
1 year 4 months
London, UK
- Responsible for building the growth strategy for the 12 global markets in Europe, APAC and the Middle East. - Increased lead generation with the launch and execution of successful performance marketing campaigns (SEM, Paid Social, Display) & the automation and optimization of the lead contact funnel. - Owning and planning the online and offline marketing budget and strategy globally: managing budget negotiation, budget allocation, supporting local execution and building spend & ROI tracking. - Leading the implementation of a content marketing strategy and lead nurture funnels: launching marketing automation, creating lead-gen landing pages and content to increase traffic and conversion.
Dalet Digital Media Systems
Jan 2017 - Oct 2018
1 year 10 months
New York, NY, USA
Marketing Manager
Apr 2018 - Oct 2018
7 months
New York, NY, USA
Managing the company’s global online presence through owned, paid and earned media. Planning and executing local marketing plans in North and South America with internal sales, channels and technology partners including B2B events like the NAB Show in Las Vegas (7-figure budget).
Digital and Operations Marketing Coordinator, Americas
Jan 2017 - Mar 2018
1 year 3 months
New York, NY, USA
Building UX, UI and content for the new company website, improving web traffic by 30%. Planning, organizing and delivering successful B2B events, from initial planning stages to full completion and feedback gathering (+100% events executed).
iTunes, Apple Music Editor & Marketing Assistant France, Benelux
Apple
Apr 2016 - Sep 2016
6 months
Paris, France
Supporting weekly curation and setup of the iTunes store in France and Benelux for Music and Movies. Participating in editorial choices and business meetings with music labels and movie studios. Managing organic social media channels along with the agency and creating a newsletter for Apple France and Retail teams.
Education
ESCP Business School
Master in Management, Digital Marketing
2013 - 2017
5 years
Activities and societies: Member of cHeer uP!, a student association that help young people with cancer to achieve their goals / ESCP Rugby team player
Madrid & Paris Campus Digital Marketing & Communication Track
Tongji University
Master's degree, Enterprise Management
2014 - 2015
2 years
Saint Louis de Gonzague-Franklin
Classe préparatoire ECE
2011 - 2013
3 years
Portfolio
