Alvin Haddadene-Xu

- Establishing a new strategy from scratch to revive and develop JV - jeuxvideo.com most iconic section, “tips, guides & walkthrough”, the one that made the successful launch of the n°1 gaming website in french language in 1997 (!), left unmanaged from 2014 to 2016, with a complete data-driven editorial overhaul, achieving a global growth of +550% of the monthly sessions of the column in 6 years, making it one of the most steady and profitable section of JV - jeuxvideo.com. - Handling a six figures budget with a strong focus on performance, return and optimization of content cost, delivering a two figures audience progression each year, with a massive explosion during Covid-19 period, when half of the french population was looking for guides to help them complete Zelda Breath of the Wild on their Nintendo Switch. - Hiring and managing a complete new team of a dozen editors, freelancers and interns to build a strong new database of both evergreen and hot news content, with a huge focus on SEO acquisition, quality and in-time delivery. - User focused and minded : what content does the users need, and when ? Extensively using data, prioritizing user needs, in a good timing, with the good content, the good page title and the good keywords. - Evangelizing teams about SEO best practices and providing SEO and audience data day-to-day analysis and weekly reporting to the management teams. - Try and learn strategies to detect and embrace new trends in gaming, on social media writing and video production, content optimization, traffic acquisition and basically, all the creative challenges regarding content that a pure player digital media outlet faces.

- Conceiving, launching and being one of the main hosts and producers of “Le Journal de jeuxvideo.com”, a very unique daily gaming live talk-show on Twitch, all about the world of video games and tech with the freshest news, review and previews of the most recent releases, interviews, analysis of the latests rumors, tendencies, controversies… And so much more ! - During its run from 2019 to 2021, “Le Journal de jeuxvideo.com” was the n°1 most watched program in french language live on Twitch in it’s timeslot (12.30 pm to 2.30 pm) with an average of 100 000 viewers per daily episode (including replays on Twitch, YouTube and website, excerpts on social media) - A both ambitious and challenging production, delivering a TV-quality live talk-show program with an Internet production budget, embarking into the project all the jeuxvideo.com team of editors and many Twitch independant talents, gathering up to 60 000 live viewers during special gaming events (E3 specials).

- Started my career in Webedia in the social media department in 2014, at a time social media expertise needs were strongly growing by both media outlets and brands : influencers, native social video, engagement strategies, paid, social ads… Everything was still fresh and new, and now is vital. Exploring and evaluating those opportunities were blooming with a focus on the efficiency of their returns. - Designing content, posts, videos and articles that would perform on social media and help media and brands reach new targets… Or adapt themselves to their audience and customers moving towards those new platforms. - Designing social media strategies for clients : brand’s tone of voice, content plannings, KPI, paid strategies, community activation… In a constantly evolving social media environment.