Alvise Valli

– Launched an Italian lifestyle concept from zero: brand identity, positioning, and full go-to-market strategy. – Built supplier and partner network from scratch, negotiating commercial terms and ensuring quality consistency. – Designed pricing architecture, financial planning, and business model aligned with premium market positioning. – Managed end-to-end operations autonomously: from concept to execution to customer experience.

– Defined and executed brand strategy aligned with corporate vision and objectives. – Directed 360° marketing and communication activities to ensure a cohesive brand presence across digital, retail, and media channels. – Led a cross-functional team of 5 (visual merchandising, retail education, content, design) to enhance campaign performance and brand consistency. – Supervised production of brand assets – campaigns, photo shoots, and digital materials ensuring quality and visual alignment with brand identity. – Developed and maintained brand guidelines and ensured their consistent application across all touchpoints. – Forged strategic partnerships, including onboarding a key retail partner such as Swatch Group, to strengthen market presence and business growth. – Optimized marketing budget and monitored KPIs to drive efficiency, awareness, and brand equity.