Amal OUMIMOUNE

• Supported B2B lead generation initiatives via LinkedIn content strategy, outbound outreach, and content-driven prospecting (+40% engagement growth, +2,000 followers). • Designed and executed targeted email marketing campaigns nurturing warm leads and supporting the commercial team’s sales pipeline, contributing to measurable increases in qualified opportunities and client conversions. • Assisted sales pipeline operations by qualifying inbound leads, pre-screening prospects, and transferring validated contacts to sales consultants. • Developed sales enablement assets (presentations, commercial emails, landing pages) to support prospect acquisition efforts. • Tracked campaign performance and reported KPIs to optimize prospect targeting and messaging strategies. • Maintained CRM updates and website SEO optimizations to improve inbound acquisition visibility.

Developed and executed a multi-channel content strategy to strengthen brand visibility: • Authored bi-monthly articles aligned with key marketing objectives • Designed high-impact visuals using Adobe Express and After Effects • Crafted targeted newsletters via Brevo to engage and retain audiences • Produced dynamic short-form videos (Reels, Stories) to elevate social media presence Led community management and content moderation across LinkedIn, Instagram, and Facebook: • Achieved a +1.5K follower growth on LinkedIn within 4 months • Boosted overall engagement rate by 35% through strategic content and interaction Oversaw website content and SEO performance via WordPress: • Conducted regular updates to ensure alignment with brand messaging • Implemented SEO best practices, resulting in a 20% increase in organic traffic in under 4 months

• Supervised an international moderation team of 10 specialists supporting high-volume digital platforms. • Coordinated customer issue escalation and retention workflows, improving operational satisfaction rates above 90%. • Delivered weekly performance reports & KPI dashboards used for business optimization decisions. • Participated in client quality audits and performance reviews, improving platform ROI metrics by 15%.

• Reviewed and managed digital content to ensure quality, accuracy, and alignment with brand guidelines, supporting positive audience experience. • Assisted in client engagement initiatives and internal campaign execution across email and social media channels, contributing to improved brand visibility. • Produced reports and newsletters to monitor content performance, helping increase click and open rates by +15%. • Conducted research on digital trends and audience behavior to guide content strategy and support growth initiatives.