Amar Bounahat

- Insights & Deep dive : Coordinate Consumer Insight strategy above market. - Team Leadership : Lead and Manage a offshore team - Data Architecture & Dashboarding - Committee organization : Animate and coordinate the data consumer insight committee.

- Data Strategy : Coordinate strategy of sales with all entities. - Marketing data processes : Define and coordinate the marketing campaign plan to data action point. - CRM and Hypertargeting Committee: Define the good targeting for CRM action. - Dashboarding: Analyze and define KPIS to improve the results & sales. - Data Infrastructure: Build external & internal database to follow our markets. - CRM Architecture : Define, optimize, analyze and improve CRM / PRM database to increase our performance (Prospecting steps, activation, Lifecycle, Loyalty, Reactivation).

- Conduct ongoing database and tools maintenance (CRM, Performance, sales, Pricing) - Conduct and maintain : external & internal data warehouse - Close contact with different team to collect and improve the data - Coordinate and implement the strategy of sales and pricing with all entities - Support the technical aspects of strategic pricing with all entities - Data Intelligence & Data crunching : analyze and manage all pricing metrics, analyze impact of pricing strategies and results - Define, optimize, analyze and improve CRM / PRM database to increase our performance (Prospecting steps, activation, Lifecycle, Loyalty, Reactivation, etc.) - Identify opportunities in order to define the strategic pricing and sales. - Cross selling analysis, identify key opportunities, key buyers to improve our results and our performance. - Scoring / Pricing to help the sales teams and improve pricing cote. - Develop and implement a portfolio pricing strategy across Europe (Segmentation and prospecting Approach) - Determine key market and behavior of buyers to define needs & product appetite - Support internal teams with analysis linked to new events, correlation between portfolio & product and optimize the performance seasonality.

- Help the different entities in the definition of strategy of sales - Administration of our website to sell cars : http://www.MotorTrade.arval.com - Data Intelligence: Data stage, BI, Forecast, reporting on the platform - Manage different Project (cross border, risk, fraud). - Scoring & follow up of activity: tool to help the definition of pricing, analyze the performance of sales, define the allocation of cars in the different sales channel - Tools VBA mock-up : CRM Tool (Portfolio analysis, segmentation of clients, Definition of purchases behaviors, follow-up by country or clients) - Prospecting Tool - Web scraping: automatic retrieve of information to build an external database

Reporting / Management and Activity Summary - Design, automation of dashboards. - Monitoring indicators, performance and market trends. - Activity summary: identify and present key information to management. Scoring / Modification and Segmentation: - Vehicle allocation score on the best performing channel. - Modeling the market and customers. - Segmentation and recasting of the commercial market. (Clustering, behaviors purchase and homogenization of portfolios by commercial) - Conception of a CRM tool: cartography, characterize customer profiles, analyze the loyalty and follow-up tool. - Quality Survey and Customer Surveys