Amara SEMEGA

Streaming platform’s back-office Editorial Tools Product Manager: •Led the end-to-end revamp of the editorial layout management module •Driving strategic initiatives: 1. Layout Management modernization 2. Legacy module decommissioning 3. New content promotion workflow 4. Editorial tools exposed API strategy 5. Lead Content Collection feature from discovery to prioritization •Conducting product simplification efforts to enhance user efficiency •Managing the Pendo partnership back-office data strategy.

Senior Product Manager: Product Portfolio Manager for the social aspect of the intranet: Strategic leadership of Feed adoption • Design and execution of a beta program with key clients • Creation of marketing content (articles, video tutorials) • Implementation of a user acquisition strategy ➤ Impact: 25% mobile user acquisition and retention in 6 months Leadership of product transformation during a critical situation • Crisis communication management and roadmap redefinition • Community animation (webinars, workshops, user club) • Establishment of a continuous customer feedback process ➤ Impact : • 278% growth in client adoption rate • x6 creation of new Spaces Product Ops : Responsible for organizational process optimization: • Unify company delivery processes • Implement a value-driven management culture • Establishment of a new feature request management system ➤ Impact: • Improved product strategy visibility for stakeholders • Systematization of Data-Driven approach • Increased feature request response rate from 5% to 80%

Product Manager: Design and development of a new B2B2C offering for an untapped customer segment in a complex technical environment (CRM, B2B back-office, B2C platform): • Definition of product vision and strategic roadmap • Coordination of 8 cross-functional teams (marketing, sales, support, dev, design, legal) • Design and launch of an innovative digital platform • Development of an autonomous real estate property management tool • Integration with legacy systems (CRM, back-office) • End-to-end user experience management • Product leadership and stakeholder management • Facilitation of product rituals and stakeholder alignment ➤ Impact: Reduction of 5 FTEs on operations and improved operational efficiency

Having joined Lab' as a methodological support, I seized the opportunity to go beyond this role and reveal my potential. Creation of the Back Office of TOUS SNCF le jeu - Product Owner • Discovery: Story Mapping, User Interviews, Focus Groups, User Tests • UX Design: Mock-ups, User Journey, Recommendations • Delivery: Backlog construction & management, Agile ritual facilitation, Acceptance testing, Roadmap management Innovative presentation of information on board the RER - UX Designer / Researcher • Framing: Reformulation of requirements, problematization, UX strategy • UX Research: Guerilla Research, Observation, Interviewing • UX Design: StoryboaRd, Experience Map, Recommendations, Mock-ups Improving the readability of a tool - UX Designer / Researcher • Framing: Reformulation of the request, Problematization, UX Strategy • UX Research: UX Audit, Interview, Focus Group • UX Design: Recommendations, Mock-up design, User Story writing