Amaury CHARDON

- Audit of the current HCP webinar experience at Novo Nordisk France - Benchmark webinar experiences across other industries - Building & executing the roadmap and action plan to accelerate omnichannel & webinar execution - Audit of the current HCP webinar experience at Novo Nordisk France - Benchmark webinar experiences across other industries - Building & executing the roadmap and action plan to accelerate omnichannel & webinar execution

- Building business requirements to revamp to the B2C eCommerce website and launch eCommerce B2B capabilities - Solutions recommendations (eCom B2B + B2C, CRM, order management, invoicing, logistics) - Implemented the new eCommerce B2B and B2C website

I advise large and medium size companies on their digital projects, from strategy to implementation and optimization. Available for Interim Management, Project management, Product owner, PMO, eCommerce Director, eMarketing Director Prefered industries : Retail, Manufacturing, Healthcare / OTC, Beauty, Fashion, Luxury, Automotive, FMCG, Energy Skills and expertise : Digital Strategy - Digital Transformation - Traffic acquisition - Conversion Rate optimization - Service Design - User Experience - Lead Management - Inbound marketing - SEO - SEA - Marketing Automation - eCommerce B2B - eCommerce B2C - eRetail - B2B2C - Omnichannel & distribution channel strategies - Marketplaces - Product Experience Management (PIM)

- Accompanied the AGYRE and CERIB project in building a service platform (SaaS) in the circular economy of building waste - Identified personas, mapped the value chain and identified key user stories - Built platform features, along with product roadmap - Identified business model and service offering - Built a 3 years macro business case - Defined the project roadmap

- Organized a digital bootcamp for the global leadership team - Trained the leadership team on the following topics : agile methodologies, core model strategies, local deployment and adoption

• Audit of the eCommerce B2B & B2C domains (Roles & responsibilities, processes, people & skills, governance, technology, partners, KPIs) as well as the current eCommerce B2C performance (traffic acquisition, CVR, loyalty) • Took over the role of interim eCommerce Director, managing a team of 3 FTEs • Rebuilt the backlog and release management • Handeled the trafic acquisition strategy (SEO, paid search, paid social, email marketing) • Optimized the B2C commercial animation and eMerchandising capabilities • Set up the KPIs and dashboards • Defined the 2023 eCommerce B2C strategy and roadmap • Handeled the daily activities with the team along with the governance with the management team

Trained the Communication team on Digital Marketing best practices and latest trends - Digital Marketing fundamentals - Digital channels (SEO, Paid Search, Social, Email Marketing...) - UX / UI, Content Marketing, Landing pages... - Data & Performances

Within the omnichannel team at the holding level, my role was to • Define the product experience and product discovery framework for each verticals (fashion, jewelry, beauty) • Accompany the Maisons in the implementation to the product discovery strategy, including governance, best practices and IT architecture • Oversee the PIM & DAM projects (Akeneo and Adobe DAM), acting as Subject Matter Expert within the group • Build in-depth point of views on specific topics such as Product zoom, Sizing & fitting and 3D product experience.

Within the digital transformation program, I advise the management team to : - Define the target CX strategy for all digital touchpoints : CMS, eCommerce B2B, Customer portal, Resource Center, Learning portal, email campaigns - Audit the current ways of working and running digital projects - Benchmark other digital organizations - Recommend a Target Operating Model to run digital activities and transformation

- Led several engagements and commercial propositions (Marketing offering launch, Customer Experience, Marketplace, eCommerce, Marketing Automation, Campaign factory, DAM, PIM, Digital strategy, Target Operating Model…) - Led eCommerce and Digital Marketing offerings for the French market - Led a team of 20 consultants including talent acquisition and practice building - Orchestrated alliances with strategic partners (ADOBE, Salesforce, Mirakl, Stripe, Akeneo, CommerceTools) - For Yves Rocher, defined the end to end omnichannel customer experience and identified 10 CX initiatives to implement - For Yves Rocher, assessed the social commerce project from a methodological and functional standpoint. Provided recommendation to secure the project - For Bien-ici.com, animated the strategic committee with the management team and the shareholders

Rose Buddha is a DNVB which designs and sells eco-friendly yoga apparel. As Rose Buddha was experiencing an exciting growth, I advised the founding team to implement best practices and accompany their growth on the digital space - Traffic acquisition strategy : SEO, paid search, social media, display, email - Data strategy, implementing a customer 360 view : mailchimp to hubspot migration, implemented the funnel management strategy - UX and content marketing strategy - KPIs and dashboards - Internal processes and organization (ie. Monday.com)

In charge of Marketing Projects -> Deployment of the SO Colissimo Offering (new delivery method) -> New members acquisition -> Inactive members reactivation Led the projects with cross-functional teams on the differents project phases : business requirements, functional specifications, storyboarding, developments, UAT, QA, Go live and deployment

For Sephora (LVMH group), Project management for the rebuilt of the eCommerce platform www.sephora.fr (ATG platform) - Project organization (scope, planning, resources, budget, etc.) - Management of the functionnal specification phase (Business requirements collection, storyboarding, Test scenarios definition) - Coordinating a team of 3 consultants For 3 Suisses group : rebuilt of the Information System 3 years' plan - Analysis of Business processes through business workshop with CxOs - Collection of futur business needs - Building recommendations of the functionnallities required with the IT master plan to develop eCommerce & multichannel activities

Specialized in Digital & eMarketing projects Main missions for BearingPoint - For SFR, Internet Direction : Project assistance for online customer journey optimization within the selfcare section of www.sfr.fr - For SFR, CRM Direction, Improving customer knowledge thanks to multichannel data collection - For Orange group, Online sales Direction : Business requirements gathering for the rebuilt of the eCommerce websites - For the OCDE : Organisation of a brainstorm around the digital strategy of the OCDE - For the TNS Sofres, building a seminar documentation on the Web 2.0 & collaboratives solutions - For CANAL+, CRM Direction : Assistance to business team of the selfcare section of the website - For BearingPoint : Participating in the developement of the eMarketing offering, participating in various tenders, animating internal group of experts around digital communities

In charge of paid search web campaigns for Accorhotels, Accorservices, Viamichelin, Noos-UPC In charge of managing the campaigns with Google Ads, MSN Keywords, Yahoo! Search Marketing and Miva