Amaury Focant
Fractional CMO | Growth Strategy & Revenue Optimization
Salary / Daily rate
Brussels, Belgium
Freelance
Can come onsite
Skills
Languages
About me
Intro
Strategic marketing leader with 7+ years of experience scaling DTC, SaaS, and B2B brands across EU & US. I specialize in building and operating performance-driven growth systems — blending paid media, CRO, lifecycle marketing, and data analytics. With a background as founder, consultant, and growth lead, I bring both strategic clarity and hands-on execution. I actively leverage AI to automate workflows, accelerate execution, and optimize marketing operations at scale.
Work experience
Managing Director
Auria
Sep 2024 - Present
2 years 2 months
Brussels, Belgium
Helping DTC, SaaS & B2B brands scale through performance-driven growth systems. - Lead fractional CMO engagements across multiple sectors (e-commerce, SaaS, B2B) - Designed & executed full-funnel strategies: paid media, lifecycle, CRO, analytics - Built scalable acquisition & retention systems for brands across EU and US - Leveraged AI tools to accelerate workflows & creative production - Worked with founders, PE-backed companies, and early-stage teams
Co-Founder & CMO (Ecommerce)
Flowy
Jan 2019 - Oct 2024
5 years 10 months
Brussels Area, Belgium
Bootstrapped and scaled a digital-native vertical brand in the plant & home decor space. - Led customer acquisition, CRO, retention, and international expansion - Built a lean in-house team (creative, ops, CX) and launched 4 EU markets - Managed media spend across SMA, SEA, SEO and affiliate channels - Reached 1.5M€ ARR and became #1 in Belgium for online indoor plant delivery - Delivered 40,000+ indoor plants with 4.4★ average across 2,200+ Trustpilot reviews.
Co-Founder & Strategic Growth Advisor (SaaS Portfolio Companies)
Flowability
Dec 2018 - Dec 2019
1 year 1 month
Brussels Metropolitan Area
Worked with a global private equity group managing a portfolio of SaaS companies (>$1B AUM), supporting their acquisition and value creation process. - Delivered structured growth audits across 10+ SaaS brands pre- and post-acquisition - Analyzed analytics, retention, and marketing performance to surface quick wins and long-term levers - Built comprehensive reports for investment teams to support GTM and customer success decisions
Student Entrepreneur at Start Lab
Solvay Entrepreneurs
Jan 2016 - Jan 2018
2 years 1 month
Development of an online-and app-based business -- Pick'n'task
Education
Solvay Brussels School of Economics and Management
Bachelor’s Degree
2016 - Present
10 years 10 months
School of Business, Economics and Law at the University of Gothenburg
Exchange
2017 - 2018
1 year 1 month
Solvay Brussels School of Economics and Management
Master’s Degree
2016 - 2018
2 years 1 month