Amel Mbatsogo

• Spearheaded customer and user experience initiatives tomaximize ROI. • Leveraged data analysis, identifying key areas for waste reduction, process optimization, and strategic resourceallocation. • Maintained the role of a trusted advisor in research methodologies, ensuring the application of business aligned methods for data collection and analysis. • Established as the central point of communication for CX/UX analytics, enhancing interdepartmental workflows,minimizing friction, and facilitating widespread access toactionable insights. • Aligning beauty maison operations, fostering collaborations across optimization labs, tracking labs, data & AI divisions, and e-commerce platforms to deliver a seamless customer experience across all touchpoints.

With almost 10 years of experience in the industry, my expertise lies in providing digital strategy, data analysis, and analytics services to clients across various industries. I have a proven track record of delivering results-driven solutions and improving business performance for my clients. Main areas of expertise: Digital & eCommerce Strategy development - Develop and implement digital marketing strategies that drive business growth and improve ROI in collaboration with clients. - Conduct data analysis to identify key trends and insights that inform decision-making. Data analysis and visualization - Provide clients with regular reports on their digital performance and make recommendations for improvements. Web analytics, UX performance and Conversion rate optimization - Set up web analytics tools to track website performance and user behavior. - Conduct data analysis to identify key trends and insights that inform website optimization for growth.

• Led the strategic transition to Google Analytics 4 (GA4), ensuring advanced tracking and analytics capabilities for robust customer journey insights. • Implemented a Consent Management Platform (Onetrust), optimizing user consent flows while ensuring GDPR compliance and maintaining high engagement rates.

• Lead the end-to-end development and enhancement of SCC's digital products, focusing on creating value for users and achieving business goals. • Prioritizing the product backlog based on strategic business objectives and user feedback. • Defining user stories and acceptance criteria to guide development teams. • Facilitating ceremonies to ensure cross-functional collaboration and timely delivery of product features.

Leading Analytics, web performance and Seo product stream for 4 luxury brands : Alexander Mcqueen, YSL, Balenciaga & Bottega Veneta. Analytics & Insights - Designing, building and optimizing tracking/analytics implementation - Ensuring delivery by coordinating IT teams and prioritizing business needs - Coordinate testing and validation of the implementations - Driving and delivering ad hoc analysis for product optimization - Monitoring product & e-commerce performance (UX/UI) - Building and delivering monitoring dashboards (eCommerce, eMerchandising, SEO, Web Performance) Web performance - Defining and prioritizing optimization plans around site speed based on industry requirements - Coordinating developments, testing and validation of feature deliveries - Monitoring web performance optimizations SEO - Building and optimization SEO implementation on SFCC - Ensuring delivery by coordinating IT teams and prioritizing business needs - Coordinate testing and validation of the implementations - Monitoring technical Seo optimizations - Driving and delivering ad hoc analysis for product optimization Privacy - Collaborating with product and privacy teams for CMP implementation - Defining cookie management strategy on CMP platform - Contributing to global cookie indexation and classification - Communicating and training teams across organization Partnerships & 3rd Party Management - Contract management & renewal - Pilot partners across digital and tech departments - Support solutions delivery across digital and tech departments - Coordinate and translate business needs across teams to partners to support adoption

Omnichannel & Retail -Mapping KPIs and data sources for user path reconciliation -Identifying external technological partners to develop customer knowledge Digital & Analytics - Monitoring performances of digital and physical assets (web, app, terminals) for Europe - Ad-hoc analysis on product optimisation, loyalty funnels, paid traffic - Provide recommandations to product owners for optimisations - Define and maintain tracking plans for digital and physical assets - KPI framework definition for corporate and local teams - Dashboard conception for digital performance monitoring

- Website and customer journey audits (Catalog, Funnels, eMerchandising) - Defintion, setting and troubleshooting of tracking plans (GTM, TagCo) - Dashboard creation and management (Tableau, Power BI, Bime) - Setting of social media tracking plans for campaigns (display, social, etc) - Client support on RGPD compliancy for tracking and analytics - Data evangelisation – training of internal teams on data topics - Client training to web analytics tools and methods. Accounts : L’Oréal Luxe, Pierre Fabre, LVMH, Courir, Picard, Casino, Decathlon Pro

- Website redesign supervision and web agencies communication coordination. - Onsite content management and optimization (n°1 out of 6,66 M results) - External promotion: emailing, event participations, SEO, press advertising. - Creation of sales and communication materials for external promotion. - Budget management and optimisation (100K€).