Amel Mbatsogo

With almost 10 years of experience in the industry, my expertise lies in providing digital strategy, data analysis, and analytics services to clients across various industries. I have a proven track record of delivering results-driven solutions and improving business performance for my clients. Main areas of expertise: Digital & eCommerce Strategy development - Develop and implement digital marketing strategies that drive business growth and improve ROI in collaboration with clients. - Conduct data analysis to identify key trends and insights that inform decision-making. Data analysis and visualization - Provide clients with regular reports on their digital performance and make recommendations for improvements. Web analytics, UX performance and Conversion rate optimization - Set up web analytics tools to track website performance and user behavior. - Conduct data analysis to identify key trends and insights that inform website optimization for growth.

Leading Analytics, web performance and Seo product stream for 4 luxury brands : Alexander Mcqueen, YSL, Balenciaga & Bottega Veneta. Analytics & Insights - Designing, building and optimizing tracking/analytics implementation - Ensuring delivery by coordinating IT teams and prioritizing business needs - Coordinate testing and validation of the implementations - Driving and delivering ad hoc analysis for product optimization - Monitoring product & e-commerce performance (UX/UI) - Building and delivering monitoring dashboards (eCommerce, eMerchandising, SEO, Web Performance) Web performance - Defining and prioritizing optimization plans around site speed based on industry requirements - Coordinating developments, testing and validation of feature deliveries - Monitoring web performance optimizations SEO - Building and optimization SEO implementation on SFCC - Ensuring delivery by coordinating IT teams and prioritizing business needs - Coordinate testing and validation of the implementations - Monitoring technical Seo optimizations - Driving and delivering ad hoc analysis for product optimization Privacy - Collaborating with product and privacy teams for CMP implementation - Defining cookie management strategy on CMP platform - Contributing to global cookie indexation and classification - Communicating and training teams across organization Partnerships & 3rd Party Management - Contract management & renewal - Pilot partners across digital and tech departments - Support solutions delivery across digital and tech departments - Coordinate and translate business needs across teams to partners to support adoption

Omnichannel & Retail -Mapping KPIs and data sources for user path reconciliation -Identifying external technological partners to develop customer knowledge Digital & Analytics - Monitoring performances of digital and physical assets (web, app, terminals) for Europe - Ad-hoc analysis on product optimisation, loyalty funnels, paid traffic - Provide recommandations to product owners for optimisations - Define and maintain tracking plans for digital and physical assets - KPI framework definition for corporate and local teams - Dashboard conception for digital performance monitoring

- Website and customer journey audits (Catalog, Funnels, eMerchandising) - Defintion, setting and troubleshooting of tracking plans (GTM, TagCo) - Dashboard creation and management (Tableau, Power BI, Bime) - Setting of social media tracking plans for campaigns (display, social, etc) - Client support on RGPD compliancy for tracking and analytics - Data evangelisation – training of internal teams on data topics - Client training to web analytics tools and methods. Accounts : L’Oréal Luxe, Pierre Fabre, LVMH, Courir, Picard, Casino, Decathlon Pro

- Website redesign supervision and web agencies communication coordination. - Onsite content management and optimization (n°1 out of 6,66 M results) - External promotion: emailing, event participations, SEO, press advertising. - Creation of sales and communication materials for external promotion. - Budget management and optimisation (100K€).