Amélie Combe

J'accompagne les entreprises, de la start-up à l’ETI, dans l’élaboration d’une stratégie marketing qui génère de la croissance.

Sline is the turnkey rental solution for retailers Brand and identity • Visual identity: managing the work of a graphic designer • Website: managing the work of the UX and UI designers, wrote the texts and worked on the SEO • Brand platform project Content strategy • Editorial plan based on a SEO audit • Managing the content production agency • Publication and promotion of the content • Wrote Sline's first ebook Content promotion • Organic promotion on social networks • Linkedin Ads • Marketing automation & Newsletter • Managing press relations with an agency Events • Paris Retail Week • Tech for retail

•  Brand platform project: working closely with the communications agency to collect and analyze results from the intern and extern surveys ; studying competition ; defining brand image/positioning and personae •  Website redesign: managing the UX and UI designers, wrote the texts and worked on the SEO •  Elaborating of the 2021 marketing strategy •  Partnerships: BPI France

Bentley Lyon •  Management of the marketing budget and reach of the objectives •  Organising test drive days and partnerships •  Media strategy •  Press relations and communications strategy •  CRM management •  Verify the CI/CD is respected on marketing activity Lamborghini Lyon & Mulhouse •  Management of the marketing budget and reach of the objectives •  Organising test drive days and partnerships •  Media strategy •  Press relations and communications strategy •  CRM management •  Verify the CI/CD is respected on marketing activity •  Intern communication : Coordinating the training for Lamborghini teams (sales & aftersales) Secretary tasks - Bentley Lyon, Lamborghini Lyon & Mulhouse •  Management of the vehicle stock, invoices, registration of cars, assisting salespersons.

•  Launch and development of the first online concept store dedicated to mobility. •  Managing: the project team and stakeholders, communication, schedule and budget. Brands prospection, customer relations and projects coordination. •  Communication: community management, PR campaign, branding, presentations, organization of photo shooting. •  Graphic design of the templates of the website and of the tools of communication such as presentations, press release and print ad.

•  Specific project: Renault Sport Racing Marketing strategy for the launch of the Formula 1 team in 2016: work on the CI/CD, partnership strategy, artistic direction. •  Computer graphic design •  Community management •  Events organisation.

•  Customer Relations Services and Analysis of customer satisfaction survey •  Internal communication: set up of tools to improve customers satisfaction •  Event organisation •  Graphic design for communications tools such as mailing, billboards, invitations •  Press relations: PR Campaign to promote the launch of the new BMW Série 4 Coupé locally

•  Writing of Press releases, press kits, press invitations and creation of press files •  Press events organisation •  Follow-up of journalists