Amélie Lacour

Head of Product | Product Strategy & Growth

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Skills

Product Management

Languages

French (Native)

About me

Intro

Head of Product with 10+ years driving digital media growth and multi-platform expansion. Achieved 1,155% revenue growth at OQEE by Free, scaled teams 4x, and launched products across 10 platforms including Apple Vision Pro. Expert in product strategy, team leadership, and streaming platform optimization for maximum user engagement and business impact.

Links

Work experience

Consultante Produit & Stratégie Digitale

Projet personnelFreelance

Dec 2025 - Present

11 months

Paris, France

Head of Product

Free

Jan 2020 - Dec 2024

5 years

Paris, France

📺 OQEE by Free – A multi-platform TV app (Samsung TV, iOS, Android, Apple TV, Vision Pro…) delivering a seamless experience to millions of subscribers. Subsidiary of the Iliad Group. With over 11 years of experience in digital media, I joined OQEE at its inception to lay the foundations of the organization and drive its growth. My role was cross-functional: I imagined, built, and led all the key departments (Product, Marketing, UX/UI, Customer Support, Editorial, HR), always putting user experience at the heart of the strategy. I structured an agile, data-driven organization focused on performance and impact, while ensuring strategic alignment with Iliad’s vision. 📊 Key achievements & impact: • 📈 Revenue growth of +1,155% in one year (€960K → €12M, 2022–2023) • 📲 Expansion from 1 to 10 platforms in 3 years (iOS, Android, Apple TV, Samsung, LG, Web, Vision Pro…) • 👥 Scaled the Product team 4x and coordinated cross-functional tech squads • 🧠 Delivered essential streaming features (start-over, NPVR, advanced video player…) • 🤝 Built and managed strategic partnerships (Apple, Amazon, TF1, M6…) • 📞 Set up and led the Customer Support team (Zendesk, user satisfaction) • 🧭 Drove strategic alignment with the Iliad Group (brand, vision, synergies)

Product Manager

Molotov TV

Apr 2019 - Dec 2020

1 year 9 months

Paris, France

Molotov TV is a streaming platform offering live channels and on-demand content, available on web, mobile, and connected TVs. Led the commercial website, web app, mobile and TV applications, as well as the relationship with content and channel partners. • Key responsibilities and achievements: • Defined the product strategy in alignment with business goals and growth objectives • Led a cross-functional feature team (developers, UX/UI designers, QA): scoping, delivery, prioritization • Implemented agile practices across tech and product teams (Jira, rituals, workflows) • Monitored usage KPIs to optimize user experience and identify conversion levers • Designed and deployed the SEO strategy for molotov.tv, including site structure and content optimization • Managed partner relationships: contractual negotiations, content integration, and editorial coordination

Product Owner

Radio France

Sep 2017 - Oct 2018

1 year 2 months

Paris, France

France Bleu & France Inter are mobile applications that enable live listening and radio content streaming. As a Product Owner, I was responsible for project management for these applications. • Managed projects with a team of 7 people (developers, QA, UX/UI). • Developed and managed the short-, mid-, and long-term product roadmap. • Defined the product strategy and analyzed KPIs. • Wrote the tagging plan and managed the backlog. • Established rituals with journalists to improve collaboration.

Product Owner

Warner Bros. Discovery

Sep 2016 - Oct 2017

1 year 2 months

Paris, France

Eurosport Player is a streaming platform available on web, mobile, and Apple TV, accessible in 32 countries. As a Product Owner, I was responsible for project management across these platforms. • Led projects and defined the MVP for Eurosport Player on Apple TV. • Conducted benchmarking, competitive analysis, and product improvement recommendations. • Managed the backlog and prioritized tasks. • Designed and improved the user experience. • Implemented A/B testing on features. • Produced monthly reports and monitored performance using Google Analytics.

TV5MONDE

Sep 2013 - Oct 2016

3 years 2 months

Paris, France

Digital Project Manager

Sep 2013 - Oct 2016

3 years 2 months

Paris, France

• Commercialization of VOD to airlines and TV operators. • Management of websites for Asia, Latin America, and the United States. • Creation and implementation of the strategy for the "voyage.tv5monde.com" website. • Drafting of specifications, competitive bidding, and selection of the service provider. • Daily project monitoring through an agency until delivery. • Design of a monthly newsletter for partners (Air France, SNCF, etc.). • Data analysis and reporting.

Marketing Manager

May 2015 - Oct 2015

6 months

Paris, France

🎬 Médiathèque Numérique Internationale • Prospecting, negotiating, and managing international client accounts. • Analyzing audience data by city and country using Google Analytics. • Managing the website médiathèque-numérique.com (legal aspects, updates, etc.). • Overseeing after-sales service and customer support.

Assistant Product Manager

Jul 2014 - Oct 2014

4 months

Hong Kong

Scope: TV5MONDE Asia - Pacific Application • Definition and implementation of the TV5Monde Asia/Pacific mobile app. • Development of the strategy for metadata and management of multiple languages. • Client prospecting for the app launch in Asia. • Management of marketing materials for international distributors (Incoterm). • Promotion of the "International Digital Media Library" service to institutions and French alliances in Asia.


Education

Kaplan International - San Francisco

Advanced Diploma in English

2018 - 2019

2 years

INSEEC Grande Ecole

Master's degree

2016 - 2018

3 years

INSEEC Grande Ecole

Master's degree

2016 - 2018

3 years

INSEEC Bachelor

Bachelor's degree

2015 - 2016

2 years

OMNES Education

Brevet de Technicien Supérieur

2013 - 2015

3 years

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