Amélie Lefebvre

▪ Yachting charter company (St Barths, Caribbeans): audit of client experience & harbour lounge design with recommendations on how to provide best-in-class experience delivering unforgettable memories (including quick wins) to differentiate from competition on a saturated and highly-competitive environment and, commercial strategy to drive incremental new business ▪ International beauty leader (Paris, France): define & implement at scale omnichannel selective & drug retail strategy to boost profitable growth and deliver optimised ROI

• Launched the new Valentino boutique in the ultra exclusive location of St Barths • Managed store KPIs and improved operational margin • Led CRM activities and ensured tailored clienteling activation on VIC & regional clients: eventing, private shopping sessions, design & launch of curated services • Managed all logistics & supply between the US and St Barths keeping a cost-optimisation mindset • Recruited, managed & trained a team of 3 client advisors focusing on brand & products storytelling as well as up & cross-selling techniques to increase average UPT, ABS and client satisfaction (i.e. NPS, mystery client)

• Launched the program to inspire & drive the LVMH Maisons on their Care & Repair strategy and initiatives • Designed added value deliverables for the Maisons: Playbooks, strategic workshops including services offer prioritization, design & implementation of in-store/back-of-the-house services, processes & ways of working • Defined & framed Business & IT requirements for new & innovative care & repair services, established blueprints to serve all Maisons and, scouted services providers with the innovation lab • Championed on-demand tailored proximity support for strategic themes and, by providing the latest benchmark insights

I took part in the Dema1n mentorship program which consists in guiding and helping students who are in needs of support when progressing in their studies path and also when starting their professional career.

Management of double-digit-growth brands ensuring sales and profits target are exceeded. • Developed and implemented Operational and Strategical Marketing plans • Led brand budgets and reviewed P&L: A&P, partnerships, retail activities • Successfully developed and launched 3rd-party partnerships (i.e. Eurotunnel, Educational Program) • Maximized revenue potential by collaborating with Licensees and Retailers on future business launches and activations • Monitored sales activity and designed corrective plans when needed • Spearheaded the strategy and management of the local UK Facebook page • Presented products and marketing plans to retailers twice a year • First Aider

Appointed as transversal Product Manager’s Assistant working on NPD and Operational projects within the coloration, hair care and body/firming care categories. • Worked with Managers to create and set up new product development projects • Prepared, analysed consumers reunions and proposed recommendations regarding ads, packaging, product name, galenic and colour liaising with the different involved teams • Contributed in the generation and implementation of yearly operating plans by establishing relationships with creative agencies and monitoring the development of enhanced retail and consumers experiences, commercial and digital tools within agreed budget and tight deadlines • Updated and analysed weekly & periodically all managed brands and products KPIs • Monitored market environment via panels and studies: IRI, Emnos data (Carrefour group equivalent to Dunnhumby), regular store/retail checks, product tests, Internet (blogs, websites, viral contents...) • Managed micro and macro market trends analysis to spot business opportunities and answer consumers’ needs

Appointed as a PR Assistant for the Chanel Métiers d’Art department to manage all Maison Michel samples requests, give support and contribute in presentations of the Maisons d'Art and to answer all journalists’ requests. The Maisons are Maison Michel (milliner), Massaro (shoemaker), Lesage (embroiderer), Goossens (jewellery maker) and Lemarié (feather master). • Managed autonomously worldwide samples requests and dispatches • Collected and monitored worldwide visuals/credits publications • Helped in organizing Maison Michel fashion week parties, showrooms for collection presentations (>80 journalists/day) • Conducted visits of the Maisons and Ateliers for journalists, VIPs and VICs • Completed monthly reports to analyse popular and trending pieces • Sourced pictures of celebrities wearing Maison Michel to feed the social media pages

Appointed as a PR Assistant for Christian Louboutin to help the PR Office for France and the European zone • Prepared, packed and dispatched samples following stock availability • Worked with and advised stylists for their choice • Collected and monitored visuals/credits from national and international publications • Completed monthly reports to analyse popular and trending pieces