Amélie Ocana
Senior E-Commerce Product Manager
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Senior Product Manager with 7+ years scaling fashion & beauty brands across US/FR markets. Led product initiatives generating +$30M revenue at URBN and managed digital transformations at L'Occitane. Expert in international expansion, conversion optimization, and cross-functional team leadership to accelerate your brand's growth.
Work experience
Senior Product Manager
Parfums Christian Dior Freelance
Sep 2025 - Present
1 year 2 months
Paris, France
E-Commerce Product Manager
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)
Aug 2022 - Jul 2025
3 years
Los Angeles Metropolitan Area
• Led cross-functional teams to launch new platforms, expand brands internationally, and optimize digital experience. • Delivered high-impact product improvements, driving strong gains in conversion and revenue (+ $30M). • Developed personalized user journeys across acquisition channels to boost engagement. • Managed platform upgrades and loyalty program enhancements to elevate performance. • Collaborated across tech, design, marketing, and SEO teams in the US and Europe.
Product Manager
Tech Startups (Nextbite and Mercato)
Oct 2021 - Jul 2022
10 months
San Diego, CA, USA
• Led cross-functional development of growth features (referrals, loyalty, promotions) by aligning product, marketing, and user insights. • Built and shared 100+ analytics dashboards; prioritized roadmap using data, A/B testing, and platform migration impact. • Ran 15+ live user interviews and launched a company-wide Voice of the Customer program to turn feedback into actionable initiatives.
L’OCCITANE Group
Sep 2020 - Oct 2021
1 year 2 months
New York, NY, USA
E-Commerce Director (Interim Position)
May 2021 - Oct 2021
6 months
New York, NY, USA
• Leader of the short and long-term vision of L’Occitane’s North America digital business (USA, Canada) • Management and oversight of E-commerce team to ensure accurate and timely execution of campaigns and online content • Management of US and Canada E-Commerce budgets • Coordinated with cross-functional team leaders (Acquisition, Data, Marketing, Design...) to deliver on digital sales
E-Merchandising Manager
Sep 2020 - Oct 2021
1 year 2 months
New York, NY, USA
• Leader and selling agent of the North America Ecommerce business • Management of the marketing and merchandising of US and Canadian website • Measuring and ensuring the North American Ecommerce business meets its sales objectives • Management of the SEO strategy • Use of behavior data to recommend and then implement improvements to drive performance • Management of the product marketing and merchandising for new campaign launches • Owner of Ecommerce relationship with Supply Chain team • Delivering Website performance metrics for monthly profit & loss analysis • Strategizing and briefing of new personalization experiences • Management of partnerships with external agencies to drive sales (reviews, auto-replenishment, marketplace...)
Sézane
Jan 2018 - Aug 2020
2 years 8 months
Paris Area, France
Digital Project Manager
Jan 2018 - Aug 2020
2 years 8 months
Paris Area, France
• Coordination of internal and external creative teams and engineers • Creation of technical specification sheets and monitoring of developments according to roadmap • A/B testing of website features in order to find key insights to improve the online customer experience • Management of desktop and mobile US, French and UK Sézane and Octobre websites • Management of online collection launches • Audit and observation of the current digital market and potential website optimisations • Resolution of incidents in collaboration with the development team
Assistant Digital Project Manager
Jan 2018 - Jul 2018
7 months
Paris, France
Digital Product Manager (Internship)
AMOREPACIFIC
Jul 2017 - Dec 2017
6 months
Paris Area, France
Annick Goutal, luxury fragrance brand founded in Paris in 1981, has points of sale across France and the US and sells its high-end fragrances on www.goutalparis.com. • Management of French luxury perfume brand Annick Goutal e-Commerce Europe and USA websites • Reporting of digital sales & Ecommerce performances • Monitoring of Adwords, sponsored social media and social influencers campaigns • Omnichannel marketing and e-CRM
Marketing Analyst
SocialRep
Sep 2016 - Jul 2017
11 months
San Francisco, CA, USA
The SocialRep platform enables Inbound Channel Marketing by automating content curation, simplifying analysis, and customizing syndicated content. • Freelance work for San Francisco-based marketing agency • France liaison on social selling marketing project with client Hewlett-Packard • Management of "Social Media Center" platform for Hewlett-Packard french resellers
Staff Writer
Delicate Caress Cosmetics
Jan 2014 - Jan 2015
1 year 1 month
Writer of paid bi-weekly fashion and beauty articles related to trends or assigned subject.
Education
IÉSEG School of Management
Master's degree
2018 - 2020
2 years 1 month
Paris-Pantheon-Assas University
Bachelor's degree
2016 - 2017
1 year 1 month
Chapman University
Strategic Corporate Communication
2016 - 2016
1 month
Richmond American University London
Bachelor's degree
2014 - 2015
1 year 1 month
Lycée International Honoré de Balzac
Baccalaureate (International Option)
2011 - 2014
3 years 1 month