Ameni Ghorbel

Product Owner Responsable du site La poste groupe et Intranet Forum web et mobile dédié aux collaborateurs du groupe. Mise en place du design système sur les sites responsive, et application mobile. Projets d’amélioration du parcours par l’UX.

Within the Fnac-Darty digital factory and for the e-commerce and digital direction: • Methodology framework: SAFE scale agility; 3-month PI and 6-week sprints. • Team: 8 developers (front and back). • Application scope: E-commerce site (mobile, desktop, and API), B2B site and sales promotion tools. • Functional scope: Navigation up to the checkout step: Home page, product lists, product pages, floating cart, and operational pages (Black Friday, sales, deals, etc.). • Business challenges: Presenting and dramatizing the price, promotional mechanics, commercial and advertising spaces, multi-offer (MKP, used), cross-sell (products, services, warranty extensions, insurance, etc.) particularly through bundle management, recommendations, interactive commercial pushes. The in-house CMS for building operational pages, home pages, etc. Implementation in collaboration with Algolia search engine's search. • Responsibilities: Co-construction of the roadmap with the CPO, Preparing and leading the PI according to the SAFE framework, Functional and technical framing of business needs (benchmark, mapping of existing, workshops, etc.), Feature design in collaboration with support teams (UX/UI, SEO, web analysis, etc.), Writing epics, user stories, and acceptance criteria, Maintaining and prioritizing the product backlog, Facilitating agile rituals (sprint planning, grooming, daily, retro, demo), Monitoring development sprints and testing, Creating and updating management and reporting tools, Validating the production release, Internal communication and release notes, Setting up KPI tracking tools (NPS, Web Analyse) for user stories in production, Business demo and support for tool adoption, Participating in continuous improvement of the team's operations and practices.

At Tick & Live, a subsidiary of the Fnac-Darty group and a specialist in ticketing, within the IT department. • Team of 6 front and back developers. • Application scope: 360° back-office management of B2B ticketing and reservation websites. • Functional scope: ranges from seat reservation to order management and access control. • Occupied projects and positions: 1. Opportunity study for the development of a new ticketing software: (2 months) IT department project coordination and workshop facilitation and need gathering, technical audit documentation and proposed solutions, Final presentation preparation for investment committee. 2. Refactoring of a ticketing software: Product Owner (1 year) Writing of user stories and acceptance criteria, Backlog management, Development and testing follow-up, Agile ceremony animation. 3. GDPR and BOFIP compliance: AMOA project manager (10 months) Study of existing systems (IT Architecture, Organization and Processes), Knowledge of GDPR and BOFIP regulatory frameworks, Workshop facilitation and need gathering, Specification writing, Development and testing follow-up, Evolution documentation and change management.

Redesign and restructuring of institutional websites : • Optimization of customer journeys and website architecture, • Content writing, • SEO optimization. Creation of a new brand website : • Workshops and needs gathering, • Creation of mockups, • Writing and integration of content on Drupal 8 CMS. Various communication and marketing actions • Digital presence setup: Social media and press relations, • Management of an industrial packaging design project, • Monitoring and coordination of service providers.

Defining and implementing marketing plans in collaboration with manufacturers, including budgets, commercial calendars, communication actions, media purchases, production of visuals and communication materials. Managing the redesign of the website and launching the sales version. Leading event projects like trade shows, seminars, training sessions, and in-store promotions. Tracking leads with sales teams, CRM and emailing actions.