Amin Elmili

Agentic AI for marketing

Supporting key global media initiatives at Pernod Ricard, I specialize in Media operations (retail media, social media, programmatic, and adtech). This mission allows me to provide thought leadership that combines contextual, market, and business-oriented insights, guiding our media teams to achieve impactful, results-driven operations all over the world.Supporting key global media initiatives at Pernod Ricard, I specialize in Media operations (retail media, social media, programmatic, and adtech). This mission allows me to provide thought leadership that combines contextual, market, and business-oriented insights, guiding our media teams to achieve impactful, results-driven operations all over the world.

Basilic & Co est une chaîne de pizzerias française avec plus de 70 établissements et une croissance annuelle à deux chiffres. En tant que Directeur Marketing et communication en management de transition, j'ai conçu et piloté la stratégie Marketing et commerciale pendant 9 mois.

Marketing strategy and Data driven transformation of the marketing department through data, technology, and digital operations. Results : Media : + 2% of frequentation of our restaurants with a ROI of x4 Crm : + 4% of frequentation with a ROI of x6 Website : conversion rate x3

Appointed CEO to build the next catalog digitization platform, based on AI. We designed a platform for the retail industry, that selects the most relevant promotions and distributes them in a personalized and efficient way across hundreds of points of sale. We address three key challenges: - Merchandising: Selecting the right promotions for each point of sale from millions of possibilities, considering stock levels, promotion details, and competitor pricing. - Distribution: Broadcasting these promotions as geolocated advertisements. - User Experience: Providing a seamless advertising and ecommerce site experience. My responsibilities included : Managing a team of 20+ / Product development (tech) / Sales / Marketing / Finance.

The startup I have been the first employee at have been bought by E.leclerc. This have been a fulfilling journey. Commercial Animation, Customer Relations, and Loyalty Management - Managed 4 websites: • Launched non-food e-commerce sites, achieving €350M in revenue over 3 years. • Site Management: Oversaw commercial animation, trade, and merchandising in collaboration with Category Managers. • CRM Management: Handled CRM activities, reactivation of inactive customers, triggering, and automation. • Rolling Forecasts / Performance Analysis. Digital Media Activity Management for E.Leclerc Group Sites (Revenue: €3.5 Billion): • Key figures: 3% of Food Revenue and 40% of Non-Food Revenue driven by paid - media / +15% YoY revenue growth / ROAS x10 Media Planning (performance, branding, social, mobile - all channels). • Media Agency Management: Optimized internal and external processes / briefing / operations. • RFPs: Framing, Briefing, Responses Management, Agency selection. • Marketing Technology Management: Implemented our adTech platform (DMP, DSP, Analytics, Attribution, TMS, etc.).