Amine Abbi

Led the delivery of an enterprise generative AI creative platform that turns prompts into campaign-ready images, animatics and videos for marketing teams across ~15 brands and multiple markets, with built-in governance, compliance and auditability. - Led end-to-end product development across the full stack, working with product and the client IT, legal and brand teams. - Enterprise identity & deployment: Entra ID SSO, corporate-domain restriction, an approval flow for external users, and CI/CD with GitHub Actions. - Fine-grained access control: role-based permissions, per-campaign download rights and Postgres Row-Level Security. Built the admin access-control console. - EU AI Act & wcontent provenance: C2PA Content Credentials on every downloaded asset and an automatic AI label on EU-bound content. - Legal, IP & brand-safety guardrails: AI-powered IP checks (celebrities, trademarks) with automatic prompt rewriting, brand guideline checks and market-specific advertising rules. - Audit & monitoring: every download tracked and attributed, alerts to market leads, usage and cost dashboards (volume, asset type, market). - Designed provider-agnostic orchestration across multiple LLM and image/video models (Azure OpenAI, Claude, FAL.ai). - Built an agentic AI creative assistant and a real-time visual canvas (text/image-to-image, inpainting, image-to-video, animatics etc..)

Architected and led migration from monolith to microservices for luxury brand e-commerce platforms (Balenciaga, Saint Laurent, Alexander McQueen), enabling independent deployments and reducing time-to-market by 40%. • Delivered internal platform replacing Salesforce, reducing licensing and operational costs by €10M annually while improving system ownership and extensibility. • Designed and shipped cross-brand navigation/category microservice handling 5M+ daily requests with high availability, standardizing site navigation across all Kering brands. • Established engineering standards and best practices (code review processes, performance budgets with Core Web Vitals targets, error budgets), improving code quality scores by 35% • Implemented RESTful APIs for Contentful data synchronization, reducing content publishing time from hours to minutes. • Led team of 8 engineers, conducting architecture reviews and mentoring on microservices patterns and cloud-native development.

Led architecture and development of e-commerce platform serving millions of users and generating €1B+ annual revenue, and improving Core Web Vitals by 40%. • Architected and implemented micro frontends architecture enabling 5 independent teams to deploy features simultaneously, reducing deployment conflicts by 80% • Designed federated GraphQL architecture consolidating 12 backend services into unified API layer, improving frontend development velocity by 50% • Led Next.js 13 migration with App Router adoption, achieving 30% improvement in Time to First Byte (TTFB) and 25% reduction in JavaScript bundle size • Established performance monitoring with Dynatrace, maintaining Core Web Vitals scores above 90 for all metrics across 3M+ monthly sessions. • Mentored team of 15 developers on React best practices, GraphQL optimization, and performance techniques through pair programming and code reviews. • Reduced build times by 60% through Turborepo implementation and optimized CI/CD pipelines in Azure DevOps.

Led technical architecture for SNCF's regional website infrastructure supporting 10M+ monthly users across diverse regional requirements with reliable uptime. • Migration of monolithic architecture into modular Next.js application, improving page load times by 45% and achieving Lighthouse score of 95+ • Implemented React Query for data fetching optimization, reducing API calls by 40% and improving perceived performance. • Established TypeScript migration strategy and coding standards, reducing production bugs by 35% within 6 months. • Mentored team of 6 developers on Next.js best practices, React patterns, and performance optimization techniques. • Led technical design sessions with business stakeholders, translating requirements into scalable technical solutions.

Led frontend architecture transformation for Boulanger's international e-commerce platform implementing omnichannel strategy across stores. • Architected high-performance checkout tunnel with React/Redux, processing 100K+ daily transactions with a near-zero failure rate. • Implemented code splitting and tree shaking strategies, reducing initial bundle size by 65% and improving FCP by 2.5 seconds. • Designed BFF layer with Node.js/Express/GraphQL, consolidating 8 backend services and reducing frontend API calls by 70% • Collaborated with Google on WebPerf optimization, achieving 40-point Lighthouse score improvement and reducing bounce rate by 25% • Led architecture validation sessions with Adobe, ensuring AEM integration met performance and scalability requirements. • Mentored 10+ developers on modern JavaScript, React patterns, and performance optimization techniques

Experienced Senior Javascript developer driving innovative and high-performance web applications. - Led the development of complex, high-performance web applications using HTML, CSS, JavaScript, and modern frameworks. - Designed and implemented scalable, responsive, and accessible user interfaces across multiple platforms. - Mentored junior developers, conducted code reviews, and promoted best practices in front-end development. - Collaborated closely with UX/UI designers and back-end teams to deliver seamless, innovative web experiences. - Optimized application performance, ensured cross-browser compatibility, and drove continuous improvement in the front-end codebase.

Passionate about creating intuitive and engaging web experiences. - Crafted responsive and visually engaging web interfaces with HTML, CSS, and JavaScript. - Translated design concepts into seamless, user-friendly experiences across devices. - Collaborated with cross-functional teams to implement interactive features and optimize website performance. - Ensured code quality, accessibility, and best practices through reviews and continuous improvements.