Amir AOUINTI

- Carrying out the functional audit and identifying user needs: Collaborate with the various account holders to identify needs in terms of digitalization of processes and services. - Writing functional specifications: Analyze the needs of business teams in order to refine the request and write detailed functional specifications. - Implementation of projects: Define the objectives, schedules and resources necessary for the implementation of digital projects. - Ensure the interface with the MOE (internal or service providers): monitor the progress of projects and respond to problems encountered by IT project managers. - Lead meetings with business teams to monitor the progress of projects and resolve problems raised by development teams. - Manage the functional recipe (user tests). - Coordinate the deployment of projects: monitoring of production and reporting of incidents or malfunctions. - Ensure follow-up of incident corrections according to their nature. - Monitoring and reporting: Ensure regular monitoring of the progress of projects and communicate transparently on the results and any obstacles encountered. - Change management: Support business teams in the adoption of new functionalities/digital services and ensure change management within the organization.

- Facilitate needs collecting workshops. - Write functional specification. - Test and Validate the proper functioning. - Configure / create content. - Ensure compliance with business priorities and communicate on discrepancies. - Ensure compliance with the design process and deadlines. - Participate in the consistency of the IS. - Give visibility on the design phases. - Choice and implementation of external digital solutions. - Globally monitor WEB traffic metrics. - Provide technical and functional monitoring. - Organize the features delivery in agile mode.

- Main interlocutor of the project PO. - Constitute and then manage the Project team. - Identify and coordinate the project load plan. - Manage the project budget consumption. - Define and ensure the governance of the project. - Manage the passage of SOD milestones in collaboration with the PO. - Prepare and animate intermediate IT milestones. - Build and animate the project schedule - Communicate on the progress of the project : Flash Weekly and Highlights). - Build the project dashboard (metrics, KPI, Jiras). - Animate the risks of the project.

- Animation of workshops to collect needs and write user stories. - Prioritization of the Backlog. - Scrum ritual moderator. - Organization and animation of UX / UI Design workshops. - Coordination of development teams in accordance with schedules and budgets. - Functional tests. - Animation of project monitoring committees with the client. - Reporting. - Writing of product support documents. - Functional support to development teams.

Within the MBA Digital Marketing and Business at EFAP Paris, I had to work on a professional thesis project focusing on the impact of Artificial Intelligence on Customer relationship Management. Facing new customers' relation challenges enriched by data, algorithms and automation, the objective of this project was to study digital tools: from the integration of chatbots to machine learning, including retargeting and use of the cloud; enabling companies to improve the relationship and the customer experience through the advanced use of data and artificial intelligence.

- Needs collecting workshops animation. - User stories writing. - Organization and animation of UX / UI Design workshops. - Coordination of development teams. - Realization of costings with the development team. - Design and realization of test scenarios. - Functional tests: Quality and proper functioning tests, non regression tests. - Animation of project monitoring committees with the client. - Reporting and monitoring of identified KPIs.

- Support and help countries deploy the Gaming strategy: Contribute to the construction of the Gaming offer: Analysis of the country's need, help in the construction of BP, support to negotiation, identification of opportunities for the country. - To follow, to animate and to be the guarantor of the Marketing roadmap and plans to deploy in the countries: To contribute to the monitoring of the games offer's performances, evolution's analysis and proposals. - Follow, drive, animate the distribution channels (USSD, Digital, vSMS, Affiliation): Follow-up of animations, identification of the success factor's keys , quick wins, best practices on the zones MEA and EUROPE. - Lead the look & feel, functioning, customer journey deployment of digital strategy in Africa and the Middle East. - Monitoring of the market, the competitive and legal context and user needs. - Pilot the reconciliation of statistics with partners and countries

- Strategic Digital Planning : Digital projects management (Social media applications, web & mobile). - Brand Content & Community Managemnt (Facebook, Twitter, Instagram, Linked In). - Digital Media planning: Optimization, Monitoring and reporting of media campaigns on Facebook, Twitter, Google, Youtube. - Social Media Data Management & Clients retargeting - Reporting and e-reputataion management on social networks: Hootsuite, Scroon, Socialbakers, Google Analytics, Digimind, Web Radar, Visual CRM, Radarly... - Implementation and management of the Social CRM project : Orange CRM integration with social media, web and mobile platforms. - Leading the digital customer care service evolution (Mobile messaging, Live Chat, Chatbot). - Define the mobile portal content m.orange.tn - Contribution in the Orange website redesign project (look & feel, customer journey, content).

- Accounts management ( Rèf : Orange Tunisie , Randa, Delice Danone Danette , Danup , SNBG : Florida, Sancella : NANA Peaudouce , MIB : ASUS , Argania , Giant, Peugeot ). - Development of digital strategies for brands - Digital projects management. - Brand Content & Community Management - Digital Media Planning - Recruitment : Community Managers Junior / Junior Account Managers - Training, coaching and junior employees skill development. - Junior Community and Account Managers Management

* Managing the product catalog: - Coordination with the purchasing team for the selection of products to include in the catalog. - Organization of products shooting sessions in coordination with the communication agency.k - Developing, monitoring and validation of the catalog. with the communication agency. - Catalog distribution : Following and reporting. * External communication : - communication briefs prepration. - Monitoring and validation of communication elements. - Media planning: monitoring and optimization of media plans. - Competitive Intelligence * Web and social media: - Content management on http://www.geant.tn website in coordination with the web agency. - Creation and management of the first brand in the Facebook retail community in Tunisia: http://www.facebook.com/TunisCity.Geant.Tunisie - Digital Media Planning: Optimizing and monitoring of media campaigns on the web and social media;

Car insurance manager for the National Suisse Insurance account : Compensation Service : - Receipt of insurance compensation claims following the disaster. - Verifing the conformity of provided documents for compensation as required by the insurer. - Verifing of guarantees according to the contract signed by the insured. - Acceptance / rejection of the claim.

AIESEC International Internships Exchange Program: - Prospecting clients on the North African region. - Customers negotiations - Monitoring sales following the conclusion of the commercial offer . - Development of marketing materials: Brochures , Flyers, Product Catalog - Web Site content management in French and English languages