Amirpasha HAFTTANI

– Worked on diverse projects, including a shopping mall website, an innovative product concept, and several self-initiated designs, applying a consistent, research-driven design approach – Conducted gap analysis by identifying pros and cons of existing products to define differentiation opportunities. – Performed user research through surveys, interviews, and usability testing (sample groups up to 100 participants). – Created sketches, wireframes, and task flows, ensuring seamless navigation from login to final screens. – Built responsive, adaptive high-fidelity prototypes in Figma, enhanced with custom icons and illustrations. – Integrated feedback from users and stakeholders into multiple iterations, improving usability, clarity, and aesthetics. – Extended selected projects with logo and visual identity design for cohesive branding.

– Assisted in teaching and mentoring 60 students, while directly supervising a subgroup of 15. – Guided participants through UX design tasks, including user flows, task flows, sketching, wireframing, and prototyping. – Delivered structured feedback to improve student prototypes and outcomes. – Strengthened leadership and teamwork skills by facilitating collaboration and ensuring projects reached completion.

– Co-founded and managed two retail branches in premier shopping malls, overseeing operations, staffing, and customer service. – Led a team of 14 employees, including hiring, training, and performance evaluation. – Implemented a growth strategy that achieved a 12x increase in investment from launch. – Oversaw full financial management (budgeting, planning, P&L), ensuring stability and profitability. – Designed and built a custom calculating app to streamline pricing based on gold weight, introducing early product design and problem-solving skills. – Launched a customer loyalty program, improving retention and driving repeat sales.