Amira Brochus

I support SMEs, startups and agencies in building and optimizing their CRM strategy, combining operational execution, business vision, and automation. Key missions: Auditing and redesigning CRM ecosystems (HubSpot, Salesforce) Setting up and optimizing automation workflows (emailing, lead nurturing, sales pipelines) Enhancing customer lifecycle performance (acquisition, conversion, retention) Creating data-driven dashboards and KPI tracking tools Integrating CRM with marketing and business tools (website, advertising, forms, industry-specific software) Training marketing and sales teams for hands-on CRM usage I work both autonomously and in collaboration with internal teams, always focused on clarity, efficiency, and tangible results.

I conceive and deploy the global B2B marketing strategy to acquire and convert new clients. I define the value proposition, formalize marketing promises, and create relevant content. I organize lead management processes in collaboration with sales teams. I analyze opportunities, trends, and market developments in France and internationally (clients, competitors). I design dashboards and analyze KPIs to evaluate the performance of implemented marketing actions. I am committed to excellence and passionate about innovation to actively contribute to the company's growth and strengthen its positioning in the market.

Analysis of customer needs and demands. Definition of CRM (data & automation) strategy with our clients. Configuration, customization, and deployment of HubSpot CRM. Alignment of Marketing and Sales departments. User training and change management. Facilitation of technical and strategic workshops.

Develop a communication strategy in collaboration with the brand manager. Set objectives and monitor the results of various communication actions or campaigns. Analyze the results of communication actions and their impact on sales. Keep a close watch on the market, competition, consumer trends, press, and advertising. Organize, implement, and improve communication actions on social media. Select influencers and collaborate to implement marketing actions. Choose the most relevant messages and communication channels, test them, and ensure consistency between the message, company image, and strategy. Create or oversee the creation of communication materials and update them, including written content, photos, product sheets, catalogs, videos, advertising campaigns, etc.

Development of customer loyalty programs for a portfolio of clients (major retailers). Planning of direct marketing campaigns: mail, email, newsletters, SMS, Rich SMS, customer journey, database segmentation. Project management for CRM, marketing, data, web, and technical projects: budgeting, timeline tracking, team management, client follow-up. Performance analysis of loyalty programs; marketing recommendations and participation in communication plan development.

Planning and execution of CRM campaigns: Newsletters (SalesForce Marketing Cloud) Push notifications (Accengage) SMS (InfoBip) Creation of briefs for internal teams (graphic design, sales, etc.). Analysis of the results of CRM and marketing campaigns.

Commercial prospecting and identification of potential clients. Proposing digital communication strategies to various agency clients. Managing and animating various communication channels. Setting up and optimizing Paid Marketing campaigns (Facebook and Instagram ads, Google AdWords...).

Community Management Competitive monitoring Social media management (Facebook / LinkedIn / Instagram / Youtube) Comment/message moderation Monthly reporting and KPI tracking Organization of press events and various events (Product launches)