
Amr Essam Sadek
Creative Director / Brand Architect / Marketing Expert
Salary / Daily rate
31700 Cornebarrieu, France
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Strategically-minded Creative Director & Marketing Manager with 15+ years of experience in brand architecture and multi-market campaign coordination. Proven expertise in managing the full lifecycle of marketing assets, from localization to live-event execution. Expert at aligning cross-functional stakeholders to deliver consistent, high-impact brand experiences that drive measurable audience growth.
Work experience
CMO/Founding Partner
MAYDAY Assistance Services
Aug 2018 - Present
8 years 3 months
Cairo, Cairo Governorate, Egypt
– Orchestrated end-to-end campaign execution for Egypt's first tech-enabled roadside assistance app, scaling the user base to 30,000+ through rigorous marketing coordination. – Managed a centralized library of digital and print assets, ensuring seamless brand transitions across the mobile app, social media, and offline partner touchpoints. – Developed coordinated marketing frameworks that allowed for real-time asset updates based on user data, maintaining a consistent 5x ROAS.
Graphic Designer/Art Director/Consultant
Freelance
Jan 2009 - Present
17 years 10 months
Remote
– Delivered creative direction, writing, and consulting for startups and entrepreneurs across Europe and the Middle East, producing YouTube, social-media, and email-marketing assets with consistent attention to detail, communication skills, and brand compliance. – Managed multiple fast-paced, agile projects with strong organizational skills, Adobe Creative Suite (Illustrator) proficiency, and clean execution, maintaining continuous learning, self motivate-driven habits, and adaptability.
Creative Director/Partner
Lumina Productions
Mar 2013 - Aug 2018
5 years 6 months
Cairo, Cairo Governorate, Egypt
– Coordinated and managed marketing assets for multiple 360° campaigns, ensuring total brand consistency and quality across all digital and physical channels, which resulted in a 25% increase in audience engagement. – Led the localization and adaptation of high-volume visual assets for the EMEA market, ensuring cultural relevance and technical precision for diverse audiences. – Directly managed the production and coordination of promotional materials for large-scale brand activations, overseeing budgets of $500k+ and multiple external vendors.
Design Director
Weber Shandwick
Oct 2016 - Jul 2017
10 months
Cairo, Cairo Governorate, Egypt
– Spearheaded data-driven communication and advocacy strategies integrating Illustrator design, analysis, analytics, and writing, improving client satisfaction by 10%. – Partnered with regional teams to create contingency plans and maintain campaign compliance and PR alignment through strategic communication skills. – Enhanced strategic stakeholder collaboration and collaborative consulting frameworks to strengthen synergy between marketing, sales, and brand objectives.
Junior Architect
Wurlitzer Architekten GmbH
Feb 2015 - Dec 2015
11 months
Berlin, Germany
– Contributed to architectural projects by assisting in design development and research. – Produced architectural drawings and supported senior architects.
Senior Art Director
FP7 McCann
Feb 2013 - Mar 2014
1 year 2 months
Cairo, Cairo Governorate, Egypt
– Directed the visual coordination of international campaigns for brands like Coca-Cola and McDonald's, specifically focusing on live consumer activations and retail-linked events. – Spearheaded the localization of global asset toolkits, ensuring that high-level creative concepts met local market requirements without compromising brand integrity.
Senior Graphic Designer
TeenStuff and Kelmetna Magazines
Sep 2008 - Aug 2009
1 year
Cairo, Cairo Governorate, Egypt
– Translated creative concepts into visually appealing designs. – Delivered high-quality marketing and branding materials.
Education
Liechtenstein University
Joint Bachelor of Architecture, Architecture
2006 - 2014
7 years 11 months
Misr International University
Bachelor of Architecture, Architecture
2006 - 2014
7 years 11 months
Licenses & certifications
Stock Market Training and Simulation
Issued: –
Logic - Efficient Time Management Training
Issued: –
Meta Blueprint – Paid Social Advertising
Issued: –
Google Ads Search Certification
Issued: Jan 2025
AI-Powered Performance Ads Certification
Issued: Jan 2025
Google Ads Creative Certification
Issued: Jan 2025