Amr Essam Sadek

Creative Director / Brand Architect / Marketing Expert

Salary / Daily rate

31700 Cornebarrieu, France

Freelance, open to permanent contract

Skills

Data AnalysisArtistic DirectionGoogle Tag ManagerGrowth StrategyBig DataMachine LearningForecastingA/B TestingTesting & QAAdobe Creative SuiteFigmaProduct MarketingSEOEmailingSales StrategyProduct ManagementCustomer Success

Languages

Arabic (Native)English (Fluent)GermanFrench

About me

Intro

Strategically-minded Creative Director & Marketing Manager with 15+ years of experience in brand architecture and multi-market campaign coordination. Proven expertise in managing the full lifecycle of marketing assets, from localization to live-event execution. Expert at aligning cross-functional stakeholders to deliver consistent, high-impact brand experiences that drive measurable audience growth.

Links

Work experience

CMO/Founding Partner

MAYDAY Assistance Services

Aug 2018 - Present

8 years 3 months

Cairo, Cairo Governorate, Egypt

– Orchestrated end-to-end campaign execution for Egypt's first tech-enabled roadside assistance app, scaling the user base to 30,000+ through rigorous marketing coordination. – Managed a centralized library of digital and print assets, ensuring seamless brand transitions across the mobile app, social media, and offline partner touchpoints. – Developed coordinated marketing frameworks that allowed for real-time asset updates based on user data, maintaining a consistent 5x ROAS.

Graphic Designer/Art Director/Consultant

Freelance

Jan 2009 - Present

17 years 10 months

Remote

– Delivered creative direction, writing, and consulting for startups and entrepreneurs across Europe and the Middle East, producing YouTube, social-media, and email-marketing assets with consistent attention to detail, communication skills, and brand compliance. – Managed multiple fast-paced, agile projects with strong organizational skills, Adobe Creative Suite (Illustrator) proficiency, and clean execution, maintaining continuous learning, self motivate-driven habits, and adaptability.

Creative Director/Partner

Lumina Productions

Mar 2013 - Aug 2018

5 years 6 months

Cairo, Cairo Governorate, Egypt

– Coordinated and managed marketing assets for multiple 360° campaigns, ensuring total brand consistency and quality across all digital and physical channels, which resulted in a 25% increase in audience engagement. – Led the localization and adaptation of high-volume visual assets for the EMEA market, ensuring cultural relevance and technical precision for diverse audiences. – Directly managed the production and coordination of promotional materials for large-scale brand activations, overseeing budgets of $500k+ and multiple external vendors.

Design Director

Weber Shandwick

Oct 2016 - Jul 2017

10 months

Cairo, Cairo Governorate, Egypt

– Spearheaded data-driven communication and advocacy strategies integrating Illustrator design, analysis, analytics, and writing, improving client satisfaction by 10%. – Partnered with regional teams to create contingency plans and maintain campaign compliance and PR alignment through strategic communication skills. – Enhanced strategic stakeholder collaboration and collaborative consulting frameworks to strengthen synergy between marketing, sales, and brand objectives.

Junior Architect

Wurlitzer Architekten GmbH

Feb 2015 - Dec 2015

11 months

Berlin, Germany

– Contributed to architectural projects by assisting in design development and research. – Produced architectural drawings and supported senior architects.

Senior Art Director

FP7 McCann

Feb 2013 - Mar 2014

1 year 2 months

Cairo, Cairo Governorate, Egypt

– Directed the visual coordination of international campaigns for brands like Coca-Cola and McDonald's, specifically focusing on live consumer activations and retail-linked events. – Spearheaded the localization of global asset toolkits, ensuring that high-level creative concepts met local market requirements without compromising brand integrity.

Senior Graphic Designer

TeenStuff and Kelmetna Magazines

Sep 2008 - Aug 2009

1 year

Cairo, Cairo Governorate, Egypt

– Translated creative concepts into visually appealing designs. – Delivered high-quality marketing and branding materials.


Education

Liechtenstein University

Joint Bachelor of Architecture, Architecture

2006 - 2014

7 years 11 months

Misr International University

Bachelor of Architecture, Architecture

2006 - 2014

7 years 11 months


Licenses & certifications

Stock Market Training and Simulation

Issued: –

Logic - Efficient Time Management Training

Issued: –

Meta Blueprint – Paid Social Advertising

Issued: –

Certified by Meta

Google Ads Search Certification

Issued: Jan 2025

Certified by Google

AI-Powered Performance Ads Certification

Issued: Jan 2025

Google Ads Creative Certification

Issued: Jan 2025

Certified by Google

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