Amrita MALLICK

• Driving a confidential, brand-wide campaign as the primary point of contact for 15+ markets across 4 continents, managing complex stakeholder relationships to ensure global alignment while maintaining local adaptation. • End-to-end ownership of web content development, including copy editing, asset management, and backend content mapping to enable user-driven personalized recommendations. • Designed user experience (UX) and crafted creative briefs to guide cross-functional teams, enhancing engagement and brand consistency.

• Boutique internship at Louis Vuitton des Galeries Lafayette, Paris 75009. • On-job training in Client Advising (English & Français), Floor Management, Inventory and In-Store Branding. • Leveraged former experience as Creative Director & Fashion Editor to spot and refresh Visual Merchandising inconsistencies. • Supported successful sale of notable exotic leather product.

• Streamlined customer targeting in Asia post-Russia-Ukraine conflict by orchestrating the amalgamation of South and Southeast Asia, therefore creating Oriflame's primary global market, Oriflame Asia responsible for 35% of the brand's global revenue • Single-handedly delivered all copy requirements of India, Sri Lanka, Pakistan, Indonesia, and Vietnam, crafting impactful creative copies for 15 campaigns that catered to both Islamic regulations and open markets to generate more ROI. • Work extended to naming, packaging & branding new products, conceptualising marketing campaigns & shoots, writing as beauty & fashion editor for catalogues & newsletters, etc. • Launched the new rebranded line of personal care products, Love Nature, health supplement range Wellosophy, bags Oriflame Exklusiv, and luxury perfumes Giordani Gold and Eclat in Asian markets. • Managed the branding copy for the global launch of Oriflame’s first ever sanitary napkins. • Conceptualised interactive “Lipstick Finder” campaign that generated INR 2.5 Crore revenue in a week.

• Served as the Sales Copywriter of iYURA, a flagship cosmetic brand of TheAyurvedaExperience.com for overseas markets (primarily North America & Australia), generating 70% of its total revenue. • Produced search ads, social media ads, and landing pages, and tested cosmetics to devise branding strategies for customers in over 150 countries. • Generated INR 1.2 Crore in sales over a single weekend through google ads for the Black Friday Sale.

• Crafted compelling long-form SEO blogs and dynamic social media content for premium lifestyle brands such as interior decoration, wedding planning, etc. utilising a project-based consultancy approach. • Seamlessly integrated industry trends and keyword research tools to drive organic traffic growth and enhance search engine visibility. • Established collaborative partnerships with former employers, contributing to seasonal campaigns, process improvement, and maintenance of brand consistency. • Researched emerging lifestyle trends and produced topical content in accordance to ensure content relevance and the positioning of clients as industry leaders. • Merged creative narratives with visual elements, scouting and collaborating with freelance designers, videographers, digital marketers, and web developers for cohesive content strategies.

• Conceptualised complete content of consumer product-guide forum www.KyaLoon.com, developing 106 SEO blogs and providing Database Management for all written content & curated images.

• Penned SEO blogs to drive sales of confectionery-based corporate gifting solutions. • Single-handedly responsible for the process improvement of the website www.ChocoCraft.in.