Ana Aguillon

- Premiumization of customer experience and E-commerce content - Creation and management of the catalog in the PIM (Product Information Management), for Women, Children, Footwear, and Licenses categories (descriptions, translations, visuals) - Management of vendors responsible for catalog content production and translation - Securing launches of collections, tournaments, collaborations - Monitoring the delivery of visuals across all categories and resolving anomalies - Validation of E-commerce and editorial visuals - E-merchandising: monitoring and detecting issues within my respective categories - Manual Merchandising: deploying manual E-Merchandising strategies across different markets: product selection based on collection, sales, brand objectives... - Animation: creation and analysis of statistics for animations and activations deployed on E-commerce sites across various markets + analysis of market feedback

Alongside the parent company Creation & Image, the company has decided to launch its high-end ready-to-wear brand specializing in women's tailoring. During my internship, I primarily worked on this project. Production of 3 photo shoots (editorial and packshot): - Moodboards for ambiance, poses, and photography style... - Shooting coordination: ensuring all photo requirements are met, garments fit well… - Selection of shots and retouching intentions Creation of the website from A to Z: - Benchmarking of over a hundred competitors - Designing mockups for all website pages with a logical structure - Monitoring website creation in close collaboration with the webmaster - Approaching delivery providers and payment platform - Implementation and design of the Newsletter Social Media Management (Instagram, Linkedin, and Pinterest): - Instagram feed creation - Content creation: PHOTOS of clothing (close-ups/details), brand identity, showroom, REELS, and STORIES - Establishing a publication schedule Communication: - Creating commercial books in EN and FR: lookbooks and wholesale catalogs - Establishing a graphic charter - Designs for packaging and labeling: mockups, material selection, typography type (embossing), approaching providers, proofing and production follow-up