Ana Andric

Renault Trucks: Led the launch of an innovative app designed for Renault drivers, featuring exclusive expert content. Managed the app's social media presence, developed a comprehensive internal communication strategy, and held the role of Editor-in-Chief for the internal magazine, ensuring the creation of high-quality expert content. Roche Pharmaceuticals: Served as project manager for a team of 7 experts across social media, digital, content creation, and PR to design and implement a global communication plan targeting breast cancer awareness. Our strategy focused on educating and engaging audiences in France, highlighting our commitment to impactful health communication. Kedge Business School: Redefined the brand strategy and its execution, including a thorough revamp of the graphic identity and brand positioning. Utilized Lego Serious Play methodology in co-creation workshops and led a memorable reveal event, significantly enhancing the school's market presence. Insign: Innovated with the development of a machine-learning tool to transform the visitor experience at the Lyon agency, setting a new standard for client engagement through technology. Diverse Portfolio: Managed projects for notable clients such as April, Adopt', Armée de Terre, Edilians, BNP Paribas, La Poste, Véolia, Ministère des Finances, and Nestlé, demonstrating versatility across industries. Proven project management expertise with annual budgets up to €1.2M, delivering strategic insights.