Ana María Benjumea

- Design intuitive and visually engaging digital experiences for websites, apps, and platforms. - Apply a user-centric approach with a clean, minimalist design aesthetic. - Develop strategic and creative solutions based on a strong background in branding. - Create designs that are functional, meaningful, and aligned with client objectives. - Deliver user-friendly experiences tailored to diverse audiences.

- Led the creation of sitemaps and wireframes to define comprehensive user flows and enhance navigation strategies. - Oversaw the development and evolution of scalable design systems, ensuring cross-platform consistency and efficiency. - Designed and refined complex user interfaces, prioritizing usability, accessibility, and a seamless user experience. - Directed and analyzed A/B testing initiatives, translating user behavior insights into actionable design improvements. - Was part of design sprints within Agile Methodology, ensuring timely delivery of iterative solutions. - Conducted detailed Design QA processes, resolving issues and maintaining high design standards across deliverables.

- Collaborated on creating sitemaps and wireframes to define user flows and optimize navigation. - Designed user interfaces with a focus on usability, accessibility, and visual appeal. - Participated in Agile Methodology and design sprints to deliver iterative solutions. - Conducted Design QA to ensure adherence to visual and functional design specifications.

- Assisted in creating basic user interfaces for web and mobile applications, focusing on clean, user-friendly designs. - Supported the UX team by conducting user research and gathering insights to inform design decisions. - Contributed to the creation of wireframes and mockups to visualize design concepts and user flows. Worked with senior designers to refine and iterate on design concepts based on user feedback and testing results. - Assisted in the maintenance of design systems to ensure consistency across digital platforms. Participated in team discussions, learning about design best practices, and collaborating to solve design challenges.

- Led a team of designers and copywriters, overseeing creative direction and ensuring cohesive execution across all projects. - Directed the conceptualization and execution of advertising campaigns, from initial idea generation to final delivery. - Developed and implemented inbound marketing funnel strategies to drive lead generation and customer engagement. - Collaborated closely with marketing, sales, and product teams to align creative strategies with business goals. - Managed the creative process, providing guidance, feedback, and support to team members while fostering a collaborative environment. - Ensured consistency in brand messaging and design across all platforms and campaigns, maintaining high standards of quality. - Analyzed campaign performance and adjusted strategies based on data and insights to maximize results.

- Led a design team, guiding and mentoring them to produce high-quality creative work across various projects. - Directed the design and execution of advertising campaigns, ensuring visually compelling and effective creative solutions. - Managed the design of the client’s websites, ensuring a seamless user experience and alignment with brand identity. - Oversaw brand design, maintaining consistency and relevance across all digital and print materials. - Provided feedback and direction to the design team, ensuring projects were completed on time and met the highest standards of design. - Contributed to the development of Depura's overall visual identity, elevating the brand’s presence in the market. - Analyzed campaign performance and design feedback, adjusting creative strategies to enhance user engagement and brand recognition.

- Web Design - Email Marketing - Funnel Strategies - Social Media Design

- Web Design - App Design - Email Marketing - Social Media Design

- App Design - Email Marketing - Social Media Design

- Graphic Designer - Creative