Ana Patino

Educating and guiding fashion industry clients from concept to realization, in order to deliver and execute compelling visual stories and campaigns. Areas of focus: Styling, Casting & Merchandising Pre/Post Production & Shoot Coordination Photo/Video Shoot & Event Management Project Management/E-commerce Personal styling (upon request) Clients: LVMH, Blaed Agency, Vogue, VIV, Bureau Betak

Accountable for the smooth production of various photo shoots in studio including leather goods, mens and travel. Responsible for putting organizational processes in place for the entire team to execute on-brand, appealing product images and maximize time on-set. Work alongside the marketing and creative direction teams to ensure branded content is shot per directives and solve any problems in a timely manner. Communicate and centralize creative direction and placement information to all teams on-set. Track all studio projects from testing stage through real production stage, to guaranty a cohesive shoot and online store publication. Identify organizational problems and create new processes and tools while working with the entire studio team. Manage assistants on a per project basis.

Responsible for providing creative styling direction to marketing and merchandise teams while maintaining brand DNA. Conceptualized and curated looks for product featured on national campaigns for broadcast, social media, PR partnerships and print. Worked across all divisions of JCPenney including women's, men's, kid's, accessories, home and footwear. Accountable for merging key seasonal brand ideas, marketing goals and objectives and delivering a compelling visual story that resonated with the consumer. • Collaborate with senior styling director, merchants, marketing, trend, samples, and creative partners on ideation of advertising stories, trend direction and timely procurement of all merchandise • Ensure optimum style, cast, brand consistency and successful production, execution and post production of all on-figure and off-figure shoots • Host and Style top performing social media fashion videos with millions in revenue in Spanish and English. Facilitate marketing content to a bigger audience to maximize sales • Curate seasonal and monthly fashion lookbooks for social and television integrations, that serve as a project guide for various marketing, merchant and store partners • Work as PR styling partner on contracted Influencer campaigns and partnerships • Cast and expand talent pool of JCPenney associates, male and female models, to be used for social and print projects, estimated savings of $120k/year • Partner with influencers, models, celebrities, major television networks/shows and third party creative agencies • Produce and manage all social media project fittings, supervise models, tailors and assistants • Manage and schedule freelance styling assistants on a daily/weekly basis • Handle props, apparel merchandise, shoes and accessories daily • Style on-set/shop, per project, as needed • Maintain awareness of industry trends and how it relates to JCPenney

Exhibited knowledge and creativity in developing wardrobe/product concepts for print, e-commerce, runway, advertisements and television. Updated on fashion trends and styling techniques; excellent organizational skills. Proficient in Looklet and Look Creator; working knowledge of Photoshop. Clients: Neiman Marcus, JCPenney, AAFES and more • Managed all styling business needs: assistants, marketing, leads, social media, accounting, website • Collaborated with art directors, photographers, sample coordinators and models; often cast models • Produced, executed and served as spokesperson for fashion segments with major television network • Executed visual story telling through optimum selection of wardrobe and products • Organized and prepared wardrobe for various projects; dress models; act as photo shoot producer • Supervised technical and aesthetic styling of on-figure and off-figure per client’s branding guidelines • Tracked all apparel on a per project basis; responsible for credits on published and television work CREDITS Television Segments Halloween Costume Ideas | Telemundo 39 | October 2017 Swimwear Inspired by Baywatch | Telemundo 39 | May 2017 Live By Night: 20's Inspired Fashion | Telemundo39 | January 2017 Rogue One: A Star Wars Story "Rebel Fashion" | Telemundo39 | December 2016 Valentine's Day Fashion from Day to Evening | Telemundo39 | February 2016 Winter Coats For Kids and Adults | Telemundo39 | January 2016 New Year's Fashion | Telemundo 39 | December 2015 Christmas Fashion | Telemundo39 | December 2015 Spectre James Bond Fashion | Telemundo39 | November 2015 Back-to-School Fashion | Telemundo39 | August 2015 Father’s Day Style | Telemundo39 | June 2015 Women’s Spring Trends | Telemundo39 | March 2015 Bridal Valentine’s Day Fashion | Telemundo39 | February 2015 FEATURED ON Magazine, Tinsel Tokyo Magazine, The Dallas Morning News, Evoke Magazine, Zele Magazine, Elegant Magazine, Huff Magazine, The Fashionisto, Vulkan Magazine, Living Magazine

Provided support to the Human Resources department with new hires, benefits, HR events, people improvement and department administrative duties.

• Assisted D Weddings fashion editor on all editorials, production and execution for magazine • Coordinated studio pulls and returns from PR vendors, fashion houses and stores • Collected and documented editorial credits for all vendors and partners • Wrote various captions for D Weddings and D Beauty magazines when needed • Helped marketing team plan and execute all marketing events for five different publications • Managed mailing of direct mail pieces and announcements to all leads • Worked with numerous vendors on creative projects and operations/logistics • Partnered with sales team as needed