Ana Paula Kira

Led the strategic planning process for Shell Recharge in Brazil (Raízen’s E-Mobility business). Oversaw market intelligence, product development, and customer value propositions. Managed a Capex budget of USD 29 million over two years and directed the deployment of 100+ charging points, driving growth in energy sales and user base. Led a team of 9 people and developed co-marketing strategic partnerships with BYD, 99/DiDi, Indigo, and Vammo. Spearheaded the acquisition of Tupinambá’s AC network, expanding market footprint.

Spearheaded the launch and development of Raízen’s Electric Mobility business unit and the Shell Recharge Brand in Brazil, from strategy formulation to network planning and infrastructure expansion. Defined brand positioning, go-to-market strategy and customer value propositions, ensured seamless integration with renewable energy supply, digital platforms, and the Raízen Power Portfolio. Managed a USD 10 million Capex budget and a 17-person team. Directed the acquisition of Tupinambá’s digital platform and its integration across Brazil, Argentina, and Paraguay. Secured strategic partnerships with Audi, Porsche, and Localiza.

Led the management and strategic development of Raízen’s Renewable Energy product portfolio. Built the product management department from scratch, developing go-to-market strategies and customer value propositions. Launched the I-REC product, selling over 1.1 million certificates in its first year. Managed a team of 5 professionals and led the strategic planning for decentralized generation, free market solutions, I-RECs, and e-mobility offerings.

Led the 2021–2025 Strategic Planning Cycle with a strong ESG focus. Managed new business development projects including strategic partnerships, asset-light M&A opportunities, and internal growth initiatives. Spearheaded the development of Brazil’s first hybrid solar-wind power plant (66 MW solar integrated with a 201 MW wind farm).

Led greenfield development for solar, wind, hydro, and hybrid energy projects. Managed regulatory engagement with ANEEL. Oversaw over 650 MW in new project development and contributed to Auren’s 2020–2024 Strategic Plan.

Led cross-border and domestic M&A projects, including international expansion initiatives. Managed multidisciplinary teams across due diligence, valuation, and negotiation stages

Prospected and analyzed potential M&A targets, leading the end-to-end transaction lifecycle, including due diligence coordination, financial valuation modeling, and the preparation of non-binding and binding offers, as well as Sales and Purchase Agreements (SPAs).

In M&A, I developed activities related to the support of department’s projects such as: acquisition of a specialty chemicals company American Chemical in Uruguay, acquisition of a liquid bulk terminal at the port of Itaqui in Brazil; sale of catalysts assets to Clariant. In FP&A, I worked supporting financial hedge transactions.