Anaëlle Azoulay

Digital Project Manager | Agile & Transformation

Salaire / Taux journalier

Toulouse, France

Freelance

À distance uniquement

Expertises

Gestion de projet - PMOStratégie & ConsultingProject OwnerStratégie MarketingLinkedIn AdsHotjarGoogle AnalyticsSketchFigmaGoogle AdsSEMrushGoogle Tag ManagerCanvaSEO

Langues

AnglaisEspagnol

À propos

Introduction

Digital Project Manager with 5+ years leading web transformation projects and agile methodologies. Expert in performance analysis, budget optimization, and driving digital strategies for complex multi-stakeholder initiatives. Specialized in WordPress/Drupal development oversight with proven ROI improvements for clients.

Liens

Expérience de travail

Project Manager

Supercolor

nov. 2019 - Présent

7 ans

Toulouse area, France

→ Complex project management: Defining strategic project objectives, creating detailed schedules, closely monitoring budgets, and coordinating internal and external resources to ensure high-quality deliverables. → Performance analysis: Tracking key performance indicators (KPIs), producing detailed reports, and presenting results to stakeholders with clear and actionable recommendations. → Process optimization: Implementing improvements based on feedback and observations from completed projects. Developing internal tools and agile methodologies to maximize efficiency and minimize risks. → Leadership and autonomy: Leading multidisciplinary teams, ensuring engagement and skill development. Proactively managing priorities, anticipating potential issues, and making quick, informed decisions to avoid bottlenecks. → Strategic client relationship: Providing tailored support for clients in their digital transformation journey, facilitating workshops, and offering advice on market trends.

Project Manager – SEO/SEA Specialist

Couleur Citron

mars 2018 - déc. 2019

1 an 10 mois

Toulouse area, France

→ Digital project management: Overseeing the creation and maintenance of websites using WordPress and Drupal, while proactively addressing technical, budgetary, and organizational constraints. → Analysis and reporting: Conducting in-depth audits to identify weaknesses and growth opportunities. Presenting results with clear recommendations to optimize digital strategies and improve ROI. → Optimization and consulting: Developing high-performing strategies for advertising campaigns (Google Ads) and digital initiatives, with ongoing adjustments based on real-time data analysis. → Process improvement: Introducing automation tools to increase campaign and project efficiency. Streamlining collaborative workflows to enhance communication between teams and clients. → Proactive client relations: Leading training sessions to empower clients to manage their campaigns independently, and regularly advising them on adapting strategies to market trends.

Digital Project Manager

Mashvp - Digital agency

avr. 2015 - mars 2018

3 ans

Toulouse Area, France

→ Project coordination and tracking: Managing schedules, resources, and budgets to ensure timely delivery and meet client expectations on various projects (e-commerce, B2B platforms, marketing campaigns). → Performance monitoring and analysis: Tracking project KPIs, creating customized dashboards, and delivering concise reports to clients with actionable improvement suggestions for future projects. → Continuous improvement: Applying lessons learned from completed projects to refine internal processes. Contributing to the development of agency-specific methodologies to enhance client satisfaction and overall performance. → Proactivity and autonomy: Anticipating risks and needs, taking initiatives to improve project outcomes, and developing strong problem-solving skills for rapid resolutions. → Client support: Providing strategic advice on technology and communication choices while maintaining a trusted relationship through transparent and proactive communication.

Junior Advertising Manager

Inconito

mars 2013 - juil. 2014

1 an 5 mois

Toulouse, France

→ Print and web project management: Coordinating key phases, ensuring adherence to schedules and budgets, with precise follow-ups to guarantee deliverable quality. → Analysis and reporting: Contributing to the establishment of monitoring indicators to measure the impact of campaigns and digital initiatives. Presenting results with concrete improvement recommendations. → Process improvement: Identifying bottlenecks and inefficiencies in existing workflows, and proposing adjustments to enhance the team’s operational efficiency. → Autonomy and proactivity: Independently managing specific projects and implementing innovative solutions to address emerging challenges. → Client support: Actively participating in benchmarking and competitive analysis phases, offering tailored recommendations to help clients achieve their strategic goals.

Communication Consultant

Bikare

déc. 2012 - mai 2013

6 mois

Périgueux, France

→ Communication strategy: Assessing client-specific needs and developing tailored strategic plans to maximize their visibility and achieve their business objectives. → Digital and social media strategy: Designing and deploying strategies for social media platforms to strengthen brand identity and engage target audiences. → Event planning: Creating an event strategy aligned with client objectives and overseeing its implementation. → Editorial consulting: Writing and optimizing press kits and other content to ensure clear, impactful communication aligned with client values.

Communications Officer

Amplitudes Travel agency

janv. 2012 - mai 2012

5 mois

Toulouse, France

→ Campaign management: Actively participating in the design and rollout of marketing campaigns, ensuring consistency and effectiveness. → Content creation: Print: Designing posters for retail outlets, flyers, and mock-ups for an advertising campaign in Toulouse. Web: Creating engaging newsletters and developing proposals for website redesigns, including graphic guidelines, content, and design. Successfully implemented for www.amplitudes.com. → Website management and optimization: Monitoring and improving SEO to boost site visibility. Managing Google Ads (SEA) campaigns to attract qualified traffic. Regularly updating the website to ensure relevant and up-to-date content. → Partnerships and vendors: Identifying strategic partners and reliable vendors to enrich ongoing projects. → Continuous improvement: Analyzing campaign performance, identifying areas for improvement, and presenting results to the marketing team to optimize future actions.

Event Project Manager

Mise Au Point - PGO Agency

avr. 2011 - juil. 2011

4 mois

Toulouse, France

→ Event project management: Assisting the project manager in organizing the MAP11 photography festival, handling logistical, operational, and administrative aspects. → Logistics and organization: Coordinating teams, managing schedules and resources, and supervising vendors to ensure smooth execution of festival-related events. → Administration and reporting: Tracking budgets, preparing required administrative documents, and conducting post-event evaluations to highlight strengths and areas for improvement. → Client and partner relations: Proactively interacting with clients and partners to maintain smooth communication and high satisfaction levels throughout the project.


Formation

CELSA Paris-Sorbonne

Master's Degree

2014 - 2015

2 ans

European Communication School

Master's Degree

2013 - 2014

2 ans

European Communication School

Bachelor's degree

2010 - 2013

4 ans

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