Anaëlle Charlemoine

Senior Design & Innovation Strategist

Salary / Daily rate

Nantes, France

Freelance, open to permanent contract

Can come onsite

Skills

User Research

Languages

EnglishFrenchGermanSpanish

About me

Intro

Design & Innovation Strategist with 12+ years creating sustainable ventures and responsible AI solutions. Co-founded GxA Innovation, led multidisciplinary teams at PwC, and facilitated 100+ Design Sprints for Fortune 500 companies. Specialized in UX research, service design, and transforming complex challenges into ethical MVPs that drive positive impact.

Links

Work experience

Co-Founder | Lead Experience Design & Innovation Strategy

GxA Innovation GmbH

Jul 2021 - Present

5 years 4 months

Berlin, Germany

Based in Berlin, operating globally: we team up with ventures, NGOs, companies and the public sector to push development and deliver positive impact on today's major challenges. Do you want to build responsible, sustainable, regenerative and inclusive services, products and businesses? Great! We support you in Research, Design and Strategy. - Leadership of multidisciplinary teams and project management. - Implementation of agile, creative, and exploratory methodologies. - Leading discovery phase, primary and secondary research (trends, market, UX). - Identification of insights, mapping, and prioritization of opportunities. - Development of innovation strategies, product vision and value proposition. - Lead of Design Sprints, Ideation & UX Concept development - Service design, business models design, and MVP specs. - Stakeholder management, idea presentation, and collaboration. - Organization, creation, and facilitation of co-creation formats (workshops). - Coaching in Design Thinking, System Thinking, Service Design and Life-Centered Design.

Investor at Team for the Planet

Team for the Planet

Mar 2021 - Present

5 years 8 months

Finally a real solution to involve citizen in scaling green innovation and make a real lasting impact through the power of open source. 🥊 The goal? Raising €1 billion to create 100 companies that will fight against global warming 🔥 🌏 How? By creating and financing startups that specialize in topical aspects of global warming (waste management, capturing Co2..). These companies will apply the open-source principle and share their discoveries publicly. We are the last generation that can reverse this damaging trend! So take action too by becoming a partner at https://team-planet.com/fr

Freelance Innovation Strategist | Design Strategy, UX research, Service Design, Business Innovation

Jul 2020 - Present

6 years 4 months

Berlin Area, Germany

I am currently helping companies, start-ups, and NGOs creating a positive future by tackling complex innovation challenges and designing innovative strategies, user experiences, or system solutions. From the initial Research & Strategy phase to the test of the final MVP or prototype, I adopt different roles along the design process based on clients' needs. Additionally, I can create & lead agile innovation processes combining multidisciplinary teams of experts and communicate strategic directions to C-Level executives. - Strategic planning, process design and multidisciplinary team lead. - Identification of unmet user and market needs to generate insights and define strategic innovation opportunities for value creation. - Design facilitation of Service/Product/Business solutions. - Building of innovation capabilities, customized tools & methods. - Workshop format creation, moderation, facilitation and coaching. Feel free to contact me via pm!

Design & Strategy Lead - Connected Living Venture

PwC Deutschland

Aug 2017 - Jul 2020

3 years

Berlin, Germany

I joined IXDS, a design & innovation agency (today PwC Expereince Center) as Design & Strategy Lead and co-entrepreneur in the Connected Living Venture. I collaborated with C-level clients to answer diverse design & business transformation challenges. I designed new business acquisition strategies, created and led agile processes combining multidisciplinary teams of experts, defined user research activities, facilitated ideation formats, conceptualized user experiences, led the prototyping and testing of new product/service ecosystems until final MVPs, and advised top executives with strategic recommendations. I also had fun creating new design approaches and methodologies.

Service Designer & Innovation Strategist / Social & Sustainability Innovator

Jun 2016 - Jul 2017

1 year 2 months

As freelance support, I helped companies and NGOs answering complex social, inclusive & sustainability challenges and creating innovation strategies, user experiences, or system solutions with a positive impact.

Senior Consultant & XD Labs co-creator | Experience Design, Design Strategy & Business Innovation

diffferent Strategieagentur

Mar 2013 - Dec 2015

2 years 10 months

Région de Berlin, Allemagne

I helped corporate clients to identify new market opportunities, develop innovation processes and forward-looking products, services, experiences and business models. I co-created the diffferent XD labs, a multidisciplinary team focusing on experience design and human-centered innovation. I worked for diverse multinational companies, closely with C-level executives to build innovation capabilities and processes as well as implementing innovative leadership culture. - Built innovation capabilities, processes and tools while pioneering initial case studies of service & experience design projects. - Performed qualitative research, mega-trends, market trend research and identified innovation and business opportunities. - Created innovative service/product ideas & business model concepts.

Strategist Trends & Innovation

diffferent labs GmbH

Mar 2012 - Mar 2013

1 year 1 month

Région de Berlin, Allemagne

I joined diffferent labs, a start-up acting as a Marketing Innovation Lab – Mix of consulting firm, think tank and ideation lab. We identified design, marketing, and business opportunities based on mega-trends, consumer-trends, and market trends research. Since April 2013, diffferent labs officially merged with the diffferent strategyagentur and transformed into the XD labs.

Strategic Product Designer & HCD Researcher

S.Point Design

Mar 2011 - Aug 2011

6 months

Shanghai, China

S.point Design is a Chinese leading industrial design and innovation firm. Their expertise lies in strategic design consulting, following a user-centered design approach. I was part of the strategic design team and participate in many projects for different brands such as Colgate, SC Jonhson, Siemens, Martini. I took part in all phases such as the understanding phase (on field research, factory visits, secondary research, insights analysis, opportunity mapping...), the ideation phase (several co-creation workshop with clients and users, product design and concept development, prototyping), and several iteration phases (test with users, tech & quality optimization with engineers and R&D department...) in order to match user needs, technology feasibility and business objectives.

Intern Product Designer & HCD Researcher

Accenture

Sep 2009 - Mar 2010

7 months

Shanghai, China

XL PLUS DESIGN was a Chinese Design Agency in Shanghai. The agency's Shanghai office has been acquired by designaffairs GmbH, which has since become a part of Accenture. - Designed electronic devices for both Asian and European markets. - Collaborated closely with engineers and producers during the design process and conducted visits to production factories.


Education

L'Ecole de Design Nantes Atlantique

Master of Design

2009 - 2011

3 years

L'Ecole de Design Nantes Atlantique

Bachelor of Design

2007 - 2009

3 years

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