Anaïs Nguyen

Mission: Responsible for the full product cycle at a startup building a SaaS platform for creative and artistic workshops Discovery & user research: conduct qualitative interviews and usability tests to challenge key user flows , collect users’ feedbacks, prioritize and inform the product roadmap Product design: develop a new design system, create wireframes and mockups in Figma, ensure a consistent experience across web and mobile with every new feature Delivery & execution: write functional specs, track tickets in Notion, QA-ing features in development and production, and measure their impact to iterate quickly

Maison Berthet Logeais Outcome: Create an end-to-end responsive website from scratch for an upcoming business in the luxury furniture industry Conduct market research and benchmark of the industry Create wireframes and high-fidelity prototypes Build and launch the no-code website via Elementor and Wordpress Eloi - Freelancing Outcome: Restructure the website to provide farmers with an effective solution to buy or sell a farm Conduct UX research through data and competitive research Align main user journeys with business objectives Animate a “card-sorting” workshop Create personae, user mapping journeys and high-fidelity prototypes Skills: UX Design · UI design · UX research · Gestion de projet · Figma

Objective: Define at a global level (12 markets of various maturity) the value proposition for restaurants and the inbound marketing strategy - Acquisition: Define and implement the strategy for the B2B acquisition platforms, including the B2B website
→ YTD +60% CVR, all countries vs. LY - Value Proposition: Develop B2B value proposition based on customer insights, segmentation and competitive intelligence
→ Successful delivery of sales materials across all markets - Project Management: Support all markets in their restaurant acquisition plan (SEO, email marketing automation, offline events and partnerships); Manage various agencies
→ YTD +5% of gross inbound leads, all countries, all channels vs. LY

Objective: support the marketing manager on TheFork brand in Paris and its region. - Acquisition: lead generation (B2B) and optimize the restaurant database (quality and qualification). - Content Management: in charge of restaurants pages quality (photos, tags, menus, offers). - Data Analysis: conduct ad-hoc analysis on personas and restaurants performance; create and pilot marketing reportings on the French market (revenue, bookings, offer). - « Aidons Nos Restaurants » Project: develop prospects‘ listings; identify, analyze and manage stakeholders (roadmaps, presentation, follow-up). > Success: +1 point of CVR on 1500 restaurants pages checked and +2 millions euros raised for « Aidons Nos Restaurants ».

Role objective: CMO’s right-hand woman on marketing, communication and digital operations in France and abroad. - Product Development: manage new product launches in direct link with the founder and the CEO; organize photo shoots; analyze product performances per channel. - Sales Relations: create and develop sales pitch and tools on the following channels: luxury hotels, gourmet restaurants, caterers and delicatessens. - Partnership and Communication: identify, implement and manage strategic partnerships and events (SIAL, équip’Hotel); create and write content for communication medium (monthly newsletters ). > Success: launch of seasonal Christmas sets in autonomy.

Role objective: support the product managers on the renovation of Excellence, a strategic product for L’Oréal and on the launch of Magic Retouch Precision. - Market Analysis: analyze brands performances cross countries (revenue, volume). - Consumer Analysis: identify consumers’ needs in order to implement quantitative and qualitative studies (focus groups and merchandising testings); consumers‘ testings follow-up (reviews and adverstising testings). - Product Development: first contact with creative agencies and esthetical retouching (develop packagings, mock-up launchs, offer a range of creations according to countries’ specificities); industrial, laboratory and head trials follow-ups (rework on formulas). > Success: +40% of Excellence formulas reworked, +80 packs updated and +600 volunteers tested.