Anaïs Bouariche

• Manage and optimize the digital product assortment for a portfolio of partner brands (Adidas, Coach, Liu Jo, The Kooples, and others). • Drive product catalog and sales performance, including offer presentation, visual merchandising, and site navigation optimization. • Monitor and analyze key KPIs such as margin, conversion rate, average order value, and NPS. • Prepare reports, conduct competitive analysis, and provide strategic recommendations to enhance commercial performance.

- Scope : Jewelry, Belts, Textiles, Eyewear, Fancy Accessories and Ties - Business performance : development of daily/weekly/monthly sales reports (sell through, turnover, best/slow sellers), and ad-hoc analysis - Deliver quantitative reports and qualitative feedback to zone merchandisers and local retail teams - Develop action plans to optimize sales performances : re-batches, flex, re-balancing, product lifespan review - Gather qualitative feedback and market needs to brief marketing and design teams - Participate in the preparation of buying sessions (4 per year) - Weekly follow-up of the launch schedule with industrial teams

- Participated in the collection development and assortement definition - Weekly/monthly performance analysis : sell-in, sell-out, turnover, best-sellers - Pricing strategy definition, margin reviews - Elaboration of collection follow-up tools through various stages of development (Excel database, PowerPoint reports) - SKU management on PLM (creation, codification, - Competitive research : market studies and trend forecasting - Collaborate with Development, Production, Retail, Marketing on crossfunctional projects (deliveries, E commerce shoots, ...)

- Management of a portfolio of international clients (France, Europe, USA) - Wholesale business performances analysis - Developement of sales materials (line sheets, books,...) - Competitive intelligence and market analysis - Management of the brand's showroom - Participation in the product development (fittings)

Credit Mutuel is one of the major french banking groups. During my internship, I was in charge of : - Assisting the business development team in all its missions of management of the non-profit organizations portfolio - Developing commercial offers - Making financial analyses (solvability) - Filling the data base used for prospection operations - Social media communication - Participating in the organisation of events

- Promoted and maintained a positive image of diverse brands during street marketing missions - Generated brand awareness by face-to-face interactions with potential customers - Targeted potential customers depending on the brand profile - Increased sales by distributing vouchers in public areas I have been recognized for having achieved the highest sign-up performances for several consecutive weeks

- Sales Assistant at Myer's Women's and Cosmetics departments - Provided an excellent customer service - Processed cash, credit cards and vouchers payments rapidly and accurately on POS systems - Assisted customers in making their purchases - Helped customers with questions, problems and complaints in person and via telephone - Organized racks and shelves to maintain the visual appeal of the store - Achieved sales targets and meeting customer service goals