Anaïs Merino Schneider

Need a strong brand and a high-performing marketing strategy? I help startups and scale-ups structure, accelerate and elevate their marketing — through fractional CMO missions or consulting projects. I work with you in two ways: 1️⃣ As a part-time or interim CMO, during a maternity leave, recruitment gap, or to launch a new phase. 2️⃣ As a consultant, to build your brand strategy, personas, marketing roadmap, or coach your team. 🔧What I do: - Audit your current ecosystem and market positioning - Co-create your brand platform and personas (via workshops, surveys, and data) - Define your marketing strategy, OKRs and roadmap (using AARRR framework) - Plan and manage the rollout (website revamp, content, social, paid media, PR...) - Build or coach your internal marketing team 🧠 Sectors I’ve worked with: Travel, SaaS, mental health, food tech, slow fashion, crowdfunding, mobility, green tech, education, luxury, creator economy... 🤝 Clients & collaborations include: Klarys, Inbonis Rating, L’Envers, Join Secret, Malt, Dolead, Grupo Planeta, Lumio, Fundeen, Debuencafé, Wooskill and more. 📩 Contact me on LinkedIn to receive my brochure (methodology, case studies, testimonials) or to book a call.

We are The Smart Travel App for Passionate People. We are set to revolutionize the way people book their travels by integrating cutting-edge AI and human expertise, with passion at the heart of the user experience. Achievements: - Brand Creation: Defined the brand platform, personas, and the app's naming strategy - Content & SEO Strategy: Co-developed the editorial line and supervised the SEO agency - UI/UX Participation: Provided marketing vision during UX workshops - Launch & Acquisition Strategy: Defined marketing budgets and strategy, selected partner agencies - Key Recruitment: Hired product managers and content marketing managers - Support to the CMO: Assisted the CMO in the pre-launch phase of the project

J’accompagne les responsables marketing et chief marketing officer de start-ups pour les challenger avec bienveillance, leur faire identifier et dépasser leurs facteurs limitants pour qu'ils relèvent leurs défis. Formé et supervisé, le sidekick (acolyte en français) a une posture à mi-chemin entre le coach et le consultant. Prêt à dépasser vos limites ? Contactez-moi sur Linkedin.

Fundeen is the first platform in Spain authorized by the CNMV that allows individuals to invest in renewable energy projects until now reserved for large electricity companies and investment funds. Achievements: - Studied the sector and competition. - Marketing and branding strategy: created the dashboards and defined the KPIs. - Implemented paid media campaigns (FB, IG, Linkedin, Twitter). - Content strategy: created blog articles, launched a campaign of videos and pedagogical comics. - Communication strategy for social networks and newsletters. - Reviewed the Workflow of communication with customers. - Implemented the Chatbot and FAQs. - Specified UX Enhancement for the web. - Negotiated collaborations. - Recruited and managed a team.

Evaneos.com is an online platform that helps conceive, estimate the cost and book a completely personalized trip by relying on the advice and assistance of local agents established in the destination country. Markets : France, Spain, Germany, Italy and UK. Achievements:  Strategic planning and roadmap definition.  Monitored all website and conversion KPIs.  Market research and benchmark.  Management of a team of 15 people.  Responsible for all traffic acquisition activities. Display, affiliation program, social media, e-mails, viral marketing. SEO, content marketing, adwords campaigns. Strategic partnerships.  Responsible for increasing conversion rates and optimizing user experience. AB testing, user tests, mobile user experience, inbound marketing.  Responsible for customer loyalty and satisfaction. CRM and call center programs. Maximized the customer life time value.  In charge of communication and brand awareness. Developed community events. Set up advertising campaign in Paris subway. Revamped the brand, implemented the new identity.

Defining the annual fundraising strategy - Annual budget : 3.5M€ ; Raising : 9M€ - Identifying and setting up new fundraising projects (such as the street-fundraising or the online fundraising) Piloting raising and loyalty campaigns   - e-mailings, paper mails, phoning campaigns, street-fundraising - editing a quarterly donor newspaper (outreach of 200,000) - assisting TV show once a year Running a 400,000 donor database

Contributing to the launch of a new anti-aging cream : developing a deep understanding of consumers and competition ; giving feedback and recommendations ; wording the texts on the packaging... Prospecting a new market (the men) : writing a recommendation of positioning

Monitoring the development of a hair colouring product line : refining packaging and communication support, implementing promotions, analysing sales reports, monitoring inventory, ... Competitive intelligence and market study