Anaïs Zech
Senior Digital Marketing Manager | Lead Generation
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
Work experience
Lead Generation Specialist
Free-Work
Mar 2023 - Present
3 years 8 months
Neuilly-sur-Seine, France
Working on the User Acquisition Strategy Testing new campaigns Adjusting Google AdWords Campaigns Building partners relationships
Digital Marketing Manager
Freelance
Mar 2023 - Present
3 years 8 months
Marseille, France
Lead Generation Strategy Marketing Automation Content Strategy Email Marketing
Digital Marketing Manager - France
PRODEGE, LLC
Jul 2017 - Jan 2023
5 years 7 months
User Acquisition Strategy - Campaigns management (planning, executing, tracking, analyzing and optimizing) - Building publisher relationships (via affiliation mainly) - Google AdWords Campaigns optimization - Crafting an efficient Social Media and Blog Content Strategy - Working on SEO strategy Retention - Designing and implementing initiatives/campaigns in order to retain the existing base delivering on core KPI`s - Onboarding improvements France country Manager - Finding new partners (Market research, e-commerce, game industry) - Adding new functionalities to the FR website - Improving and adapting the offer to the market
Traffic Acquisition & Marketing Manager
Pricing Assistant
Mar 2016 - Mar 2017
1 year 1 month
39 rue beauregard 75002 Paris
- Planning and executing Web, SEO/SEM, email, social media and display advertising campaigns - Building and maintaining the Pricing Assistant’s social media presence - Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs) - Brainstorming new and creative growth strategies - Elaborating a PR strategy - Collaborating with internal teams to create landing pages and optimize user experience - Planing, executing, and measuring experiments and conversion tests
Marketing and Communication Manager
AD'Missions Portage salarial
Mar 2015 - Mar 2016
1 year 1 month
20 rue Brunel, Paris
Building a web marketing strategy based on Growth Hacking tools : - Google Adwords Campaign - Lead generation strategy - New website / SEO optimization / landing pages - Social network automation
Business Development
L'Art du Jardin
Jan 2013 - Apr 2014
1 year 4 months
Paris Area, France
L’Art du Jardin; Commercial exhibition edited by ADT Lab. Paris/France. This world-class exhibition, located at the Grand Palais in Paris, attracted over 45,000 visitors in 2013. The position of customer relations and event management ran from the conception to the realisation of the event. Working closely with the creative, account and logistics team, the position required management of client portfolios, supervising internal and client approvals, alongside new exhibitors and partners prospection.
Gallery Manager
EUROP'ART China
Apr 2012 - Aug 2012
5 months
Shanghai, China
Responsibilities included promotional marketing of regular exhibitions alongside managing the foundation's branding strategy
Project Manager Assistant
Symrise
Jan 2012 - Apr 2012
4 months
Shanghai, China
Market understanding: following new launches Olfactory and conceptual analysis Creation of presentations describing trend analysis
Digital Account Manager
Digital Performance GmbH
Oct 2009 - Dec 2009
3 months
Berlin Area, Germany
Team lead on company viral campaign. Additional duties involved market research and basic SEO responsibilities.
Strategic Planning Assistant
HELDISCH networx GmbH
Jun 2009 - Oct 2009
5 months
Région de Berlin, Allemagne
Work on an advertising campaign for WWF Trends Analysis
Education
ESCE International Business School
International Marketing & International Business
2007 - 2012
6 years
Indian Institute of Planning and Management
Exchange Semester - International Marketing
2011 - 2011
1 year
De Haagse Hogeschool / The Hague University of Applied Sciences
Exchange semester - International Management and Marketing
2008 - 2008
1 year