Anas BINEBINE

COFACE – Strategy Execution & Change Management – Led the transformation of COFACE's global organization across 70 countries, reporting to the Heads of Strategy, Operations, and Sales. – Managed cross-functional teams, challenged & implemented new processes, and ensured adoption through large-scale change management. SCC - Cost Optimization Program for a PE-backed IT distribution company – Managed a company-wide cost reduction initiative across operations, procurement, logistics, and HR. – Coordinated operational teams, mapped & adapted the HR organization to fit the cost reduction objectives – Led monthly reporting to the Executive Committee & other stakeholders DENTSU – PMO & Cost Optimization – Analyzed and reduced structural costs; redesigned pre-sales and business development processes. – Developed a scalable approach to leveraging client references for future commercial proposals. PERNOD RICARD – D2C eCommerce Strategy – Delivered a full review and relaunch of the Direct-to-Consumer e-commerce strategy. – Designed adequate HR organisation to match new objectives – Built KPIs, dashboards, and a project monitoring framework linked to P&L and ROI tracking. City of ARRAS (French Government) – Urban Policy & Housing Plan – Designed and facilitated workshops to inform the PDALHPD housing action plan. – Mapped key processes and coordinated stakeholders across public institutions.

– Réseau Entreprendre Paris is a network of business leaders that supports entrepreneurs with high growth and job creation potential.

– Commercial launch in January 2020 : 0 to 200K€ turnover in 1 year, 2M€+ raised. – 2 patents registered. – Managed product development, industrial deployment and partnerships with big corporates including Nestlé and Molson Coors. – Led HR Organisation & structure, sales, Marketing & Investors' relations.

ZODIAC AEROSPACE (Safran Group) – Innovation Hub creation from an existing plant – Led a profitability audit and proposed both growth and cost-cutting initiatives. – Scaled down a production plant in Mexico – Structured and launched an innovation center in France – Managed HR reorganisation, recruitment, legal, operational setup, and process design. – Conducted cross functional PMO & change management to implement the restructuration SNCF Fret - Rail Operations Optimization, Cost Reduction – Analyzed freight usage data (station throughput, capacity utilization, routing flows) and identified operational inefficiencies. – Proposed an optimized rail flow strategy, integrating financial, process, and HR restructuration. – Presented executive-level recommendations to improve profitability and resource allocation. LVMH – Market Research & Business Intelligence – Conducted in-depth market research and competitive landscape analysis to support strategic brand positioning. – Delivered actionable insights through advanced business intelligence and data modeling. – Supported senior management with regular reports to guide market entry and product strategy. Airbus – HR Compensation & Benefits Strategy (3 months) – Assessed Airbus's compensation and benefits structure against key aerospace and industrial benchmarks. – Recommended HR organizational adjustments in response to evolving market constraints and labor trends. – Contributed to the development of a benefit tracking framework to align incentives with company goals.

TOTAL Energies - Refinery Restructuring – Led on-site reorganization impacting 2000 employees. – Redesigned organizational structure and implemented new organisation to fit management objectives MICHELIN – Market Research & Go-to-Market Strategy – Conducted in-depth market analysis for the launch of a new agricultural tire in India, including market sizing, competitive benchmarking, and entry barriers assessment. – Designed the go-to-market strategy, identifying key growth levers and sustainable competitive advantages. – Delivered actionable recommendations to guide commercial positioning and product rollout.

GEMALTO (Thales) – Market Intelligence & Strategic Insights – Collected and analyzed both quantitative and qualitative data to monitor biometric industry trends, emerging technologies, and international market dynamics. – Produced quarterly business intelligence reports for senior leadership, synthesizing insights into budget forecasts, strategic recommendations, and business model innovations. – Managed the company's most comprehensive strategy and market trends database across global biometrics markets. – Conducted acquisition target analysis and explored alternative sales channels including public-private partnerships for government programs.

CPI Program – Cross-Disciplinary Innovation Project (2013 – 2014) – Collaborated within an 8-member multidisciplinary team of engineering (Centrale Paris), design (Strate College), and business (ESSEC) students to develop a high-end, innovation-driven product. – Led multiple project dimensions including technology strategy, business model design, and product development. – Awarded First Prize of the 2013-2014 edition for outstanding innovation and execution.

BNP Paribas – IT System Migration Project – Participated in a cross-functional task force leading the end-to-end migration of a core banking IT system following a major acquisition. – Acted as a bridge between technical and business teams, ensuring alignment of functional requirements and data integrity. – Improved and automated project workflows, including the design of Excel/ Macro-based tools to accelerate data migration and reduce manual errors.

Nalco - Business Development & Technical Tools – Contributed to global business development initiatives by providing data-driven support and operational tools to enhance commercial performance. – Designed and deployed several custom Excel/Macro-based applications to automate reporting, improve customer insights, and support internal processes. – Delivered training sessions to clients across regions to ensure effective tool adoption and integration into daily workflows.

– Evaluated business startups – Researched industry sectors including social media and customer technologies – Built a customized customer relationship management system