Anas Chouioukh

Adot supports more than 500 brands in their media activations in France and abroad and in the analysis of their audience by relying on 4 pillars: - An exclusive dataset composed of Veepee logged data, geolocation, media and contextual data - An in-house creative studio to create innovative and customized advertising experiences - Cross-device support on premium inventory (display, video, DOOH and audio) to meet all campaigns' objectives (awareness, consideration and conversion) - Custom insights to help brands understand their audiences and their market Adot is the programmatic and insights solution of Veepee|ad, Veepee's retail media platform. Key Responsibilities: • Defined target audiences and refined positioning and messaging • Created launch strategies and packaging for new products and features to drive demand generation • Influenced the product roadmap with market and customer insights • Developed and implemented vertical segmentation and industry-specific offers • Communicated value to sales teams through sales enablement and collateral • Developed new growth opportunities and led local marketing efforts to drive demand generation (partnerships, webinars, content marketing, etc)

Havas International is a hub gathering media experts of more than 20 nationalities and handling international accounts from network coordination, strategy consulting to global & local activations. Key Responsibilities: - Media strategy lead for both branding & performance campaigns - Created annual international media strategy, coordinated execution across +30 countries, and managed budgets for multiple accounts (fashion, luxury & Telco). - Negotiated contracts with publishers and media vendors and managed clients’ advertising budgets. - Analyzed performance and KPIs and organized monthly business reviews and reporting sessions. - Coordinated with internal media and social experts to optimize campaigns and provide improvement suggestions to align with clients’ feedback. - Coordinated with international Havas teams to lead campaign execution and align on local adaptation efforts and brand guidelines.

Founded in 2010, AdVideum (part of Prisma Media) is the first premium video ad sales house to represent media websites in France. Benefitting from the exponential demand for video formats from advertisers, the company quickly built its reputation on its unique partnerships with top publishers. Key Responsibilities: - Delivered compelling and comprehensive collateral highlighting value proposition and competitive advantage: RFPs, sales decks, case studies, one-pagers, infographics, etc. - Built verticalized industry-specific product offers for luxury, automotive, FMCG and retail - Created personalized sales decks for strategic client meetings - Developed a strategy to drive growth by leveraging AdVideum’s proprietary data

- Discussed strategy and helped develop advertising campaigns for multiple clients. - Coordinated with creative teams to produce campaign assets. - Presented creative proposals to client and made sure all assets were in line with brand guidelines. - Adressed issues and delays in the project and clients’ feedback. - Led competitive review efforts and supported the strategic planning team. - Coordinated with international McCann Worldgroup agencies. Main accounts: Nestlé-Cereal Partners Worldwide & Purina.

- Conceived online and offline strategies that align the brand platform and the target audience with the clients’ business objectives. - Benchmark and trend reporting. - Developed strategies alongside the strategic planner. - Working with the creative team on consumer insights & trends. Main accounts: Volkswagen, Royal Air Maroc, McDonald’s, Mondelez, Nike.

Main accounts: Renault, Dacia, Microsoft-Nokia, Carrefour.

- Working with the creative team on insight, trends and consumer knowledge. - Market and brand analysis. - Writing / developing strategic recommendations. - Conceiving and executing clients’ social media strategy. - Copywriting. Main accounts: Renault, Dacia, Société Générale, Microsoft-Nokia, Bayer, TUI, Total.