Anastania Melinda

• Led the Design Management Programme (DMP): an internal talent development initiative for early-career product designers. Responsibilities included designing the curriculum and learning modules, facilitating training sessions, mentoring participants through hands-on UX projects, and tracking their progress toward becoming job-ready designers. • Managed a squad team focused on enterprise digital products across multiple clients, including retail e-commerce platforms, customer experience dashboards, B2B marketplace applications, and AI-assisted customer support tools. Collaborated closely with product managers and engineers to define user and business requirements, coordinate design workflows, and ensure delivery quality across concurrent projects. • Also contributed to broader team coordination, aligning design output with product vision, supporting cross-functional stakeholders, and introducing structured feedback and usability testing processes.

• Led end-to-end design for digital products within the Salim Group ecosystem, including an HRIS platform, customer engagement solution, B2B marketplace, and the Indofood Career site. Responsibilities spanned discovery, user research, problem definition, solution ideation, wireframing, and high-fidelity prototyping in Figma. • Worked closely with product managers and engineers throughout the full product lifecycle, from requirement gathering and design handoff to implementation review. Focused on bridging business goals with user needs, ensuring each product was both commercially viable and intuitive for end users. • Built and maintained design system components to ensure visual consistency and scalability across multiple products simultaneously.

Led the UI/UX mentoring programme for a cohort of early graduates, students, and career switchers looking to enter the UX and product design field. Responsibilities included co-designing the curriculum and learning structure, leading a team of mentors through weekly coordination meetings, and conducting evaluation sessions with stakeholders. Managed mentee assessment and progress reporting throughout the programme duration.

Served as assistant lead mentor for the Kampus Merdeka MSIB programme (a national initiative by Indonesia's Ministry of Education (Kemendikbud) in collaboration with Skilvul. Facilitated online short classes twice a week for cohorts of 20+ students from diverse academic backgrounds and regions across Indonesia. Delivered sessions focused on Design Thinking methodology, guiding students through the full design process from problem framing to final project (a mobile app innovation design). Conducted weekly assessments to track learning progress and ensure students met programme outcomes.

• Led the UX and visual design of the iNews.id news portal (collaborating with the editor-in-chief, marketing team, engineers, and editorial staff to define functional requirements and design goals. • Conducted competitive research to inform design decisions, created mockups in Photoshop, and presented design solutions to stakeholders for feedback and approval. Also supported the editorial team with infographic and motion graphic design for daily news content.

• Designed and produced motion graphic content for iNews TV and IDX Channel broadcasts, including daily animation infographics, graphic inserts, stings, and over-the-shoulder graphics. • Worked with producers, art directors, and production assistants to interpret project briefs and deliver broadcast-ready assets using Adobe After Effects, Adobe Premiere, and Adobe Photoshop.