Anastasie Guemtchuing Teuguia

Challenge: Launching a sensory D2C brand in a saturated market. Actions: Conducted a full market and competitor analysis, led user research and MVP prototyping, and validated via iterative testing. Defined the value proposition, go-to-market strategy, pricing, and omnichannel customer journey. Built the product roadmap, calculated CAC, and coordinated all stakeholders (suppliers, lab). Results: MVP validated, conversion funnel optimized, brand platform finalized. Test market launch underway in Germany via strategic partner spa. Insight: Early integration of user insights during product development significantly lowers acquisition costs and strengthens product–market fit.

Audit and optimization of the customer journey (UX/UI) for Shield: +26% in conversions, redesign of email campaigns and chatbot to enhance user experience (UX) and customer experience (CX). Management and optimization of Google Ads campaigns and SEO strategy (semantic cocoon, backlinking): +156% in sales, +89.95% in traffic, and enhanced site authority. Growth hacking strategy (+25% in acquisition) and development of the spending plan for Shield.store (2025).

Development and implementation of multichannel communication strategies: +15% engagement, 12% visitor-to-qualified lead conversion rate. SEO/SEA implementation to increase online visibility and generate qualified traffic. Market analysis, persona creation, USP definition, and optimization of advertising budgets (-15%)

- Creating and implementing communication plans : improvement of the visibility and the notoriety of the FNE - Creating and coordinating design, production and distribution of marketing materials including traditional print and digital mediums - Digital campaign on social media: 2.4 million views in three weeks, 160 612 visitors on the website (71% new visitors) - Coordination and promotion of events organized by the FNE : 85 events organized, 17 open house days, 65 media appearances - Community management: increase in the number of subscribers (over 60% in 10 months) - Social media crisis management: turn detractors into brand ambassadors - Writing of meeting minutes - writing public relations tools: press reviews, press kits, rights of reply, press releases

- Design, elaboration and implementation of an effective local and national sales strategy - Sales development: more than FCFA 38 million - Sales activities management: followed sales results, checked sales achievements, defined corrective actions - Carried out market research : revealed competitors with their products and pricing strategy

- Digitalization of sales processes: improvement of customer experience and operational efficiency - Identification and recommendations for the control of legal and regulatory risks - Writing of website content

Optimization of international transfer processing: analysis and resolution of issues at each stage. Content writing for the intranet site, International Transfers section.

In-depth market analysis: insights and differentiation strategy boosted growth by 18% Market analysis: 18% market share increasing Customer journey optimization: audience transformation, customer service improvement Involved in design, copywriting, print out of marketing materials