Anastasiia Solovei

- Managed and scheduled content for Instagram, TikTok, and Facebook using Meta Business Suite, improving engagement and brand consistency. - Conducted A/B testing on Instagram ads, leading to a +150% increase in video views and +330% profile visit growth in 30 days. - Created and managed Etsy ad campaigns, resulting in 12% lead generation and a 2.1% conversion rate. - Built analytics dashboards and delivered insights to inform paid and organic content strategy. - Researched hashtags, developed a content calendar, and optimized Etsy listings using SEO best practices.

My work at COFRA Holding revolved mostly around communications responsibilities such as creation and management of content, brand development, PR and working with media lists. However, a huge part of my internship was dedicated to developing and establishing an analytical baseline for internal & external channels. Moreover, I contributed to hands-on projects in marketing, including development of campaigns and ads for LinkedIn. The list of my tasks & projects: - Created, designed and managed content for internal communications, including newsletters, intranet, and event announcements as well as visual content. - Maintained a content calendar, ensuring timely updates and alignment with strategic goals. - Optimized social media strategies through their in-depth analysis, contributing to digital KPIs & informing the 2025 strategy. - Streamlined the analysis of COFRA's website and intranet performance, creating analytical reports with key metrics to guide marketing and growth strategies. - Contributed to the development of a company-wide brand-aligned AI chatbot project, ensuring the chatbot's verbal expressions consistently reflected the company's brand voice. - Categorized news articles from 2018 to 2024 with actionable tags using CMS Umbra, facilitating the launch of a Mailchimp newsletter subscription with category-specific news. - Contributed to development and launch of LinkedIn marketing campaigns that drove engagement and conversion.

Digitized various documents and data by creating and developing suitable excel sheets. Helped translating and decoding data from Ukrainian to English and vice versa. Participated in subtitle translation and subtitle time framing in order to create a complete episode that can be tracked by eye tracker.

Helped with organizational part of the Mexican Exhibition event held at Groningen Museum. Ensured smooth coordination of the event as well as and helped with communication and overall proceeding in Spanish.

CMS & Website Design: Collaborated on the design of the website using Wix services, ensuring a user-friendly and visually appealing interface. Content Creation: Wrote and published blog articles, providing valuable insights into AI and its applications for businesses. Image Personalization: Utilized Midjourney to create and customize images that align with the website’s branding and content needs. SEO Research and Implementation: Conducted SEO research and implemented strategies to improve the website's search engine visibility and ranking (i.e. conducted keyword research, added alt text, edited meta descriptions, checked the usability of all links, edited the content of blogs to implement keywords, etc. ) Email Marketing: Created and launched email marketing campaigns to increase reach & conversion rates User Experience (UX & UI): Provided initial research and recommendations to enhance the website's user-friendliness and user-centered design.