Anchal Arora

Led 'Retention and Performance' charter for 10M+ Soundbox and EDC devices. 1) Spearheaded 'Remote Diagnostics' launch for 10M+ Soundbox and EDC devices to asses device health; to save 1.2M$ annual servicing costs, improve customer retention, and establish benchmark performance for device vendors. Led integration of product on all CSS support channels, 100k+ attempts per month. 2) Laid foundation to pivot long term strategy from 'Reactive Servicing' to 'Proactive Servicing' using Remote Diagnostics, ML based models to scrutinise device health and customer value score.

Led 'Smart Home India' charter for 1M+ customers 1) Defined Smart Home growth story strategy for Alexa India from 500k to 1M+ customers. Identified and defined vision for new Smart home vertical for international - Smart Energy Dashboard. 2) Led lifecycle program to improve funnel efficiency, achieved 200bps connect rate and 300 bps lapse. Expanded the program to international post proven success in India. Launched ML based lapse propensity model to optimize Lifecycle program and target high risk customers.

Launched 1st ever catalog integrated 3D design tool for interior designers replacing conventional tools AutoCad and Google Sketchup. 1) Drove $60M annual revenue for the 1st ever lead management/CRM for interior designers, reduced license costs of 3P tools enabling marketplace model of designers, product vendors and customers. 2) Improved designer efficiency by enabling click based price quotes, installation drawings and improved lead conversion by 30%.

1) Revamped and gamified the 'listing flow' on the website to improve organic listing quality and volume Improved listing health quality with abuse prevention data/AI models 2) Owned and launched the sales management CRM for premium listing selling