Andre Dario

As the Head of Product at Adaptavist, I lead a dynamic team of eight product managers, overseeing a diverse portfolio of eight innovative products. At the core of my role is defining and articulating the overarching business vision and goals, ensuring alignment across all levels of the organization. By leveraging my strategic acumen and deep industry insights, I collaborate closely with executive leadership to establish clear priorities and direction for our product ecosystem. Central to my responsibilities is the orchestration of product strategy across the organization. I work hand-in-hand with each product manager to define, refine, and execute strategies that not only address market needs but also drive sustainable growth and differentiation.

In a fast-paced, continuously growing company with more than 23 digital products, strategic alignment is paramount for cross-selling opportunities, self-competition awareness and cross-product initiatives. We are a team of 4 Product Managers and 15 developers owning the most profitable products in the company. My responsibility as Senior Product Manager is to empower and encourage Product Managers to have a clear roadmap for their products. Making sure that some concepts such as hypotheses validation, LEAN solutions, clear KPIs, RAT, MVP, usability tests, user research and DATA over opinion are always part of the tactical delivery decisions.

The objective: 1 global digital product that delivers value to its users (Exhibitors & Visitors), its aligned with the business strategy and generates revenue (directly or Indirectly) Environment: 5 Agile teams reporting to a Head of Product. Each team formed by Developers, QAs, XD, BA, Scrum Master and a Product Owner. By owning the Global Exhibitor facing product (white label) it was paramount to engage with more than 10 different business units to recognize subject matter experts, understand their business needs, capture requirements, communicate roadmap, RAT alignment and support and deliver training. The challenge: More than 500 exhibitions among more than 16 countries with potential different requirements, different definitions of success and different ideas of what a show needs. Requirements gathering and analysis, business commonalities and differences recognition, negotiation with stakeholders, backlog grooming, problem validation, solution validation, build measure and learn, RAT, data over opinion, user research, google analytics analysis, A/B Test were paramount for: - The successful launch of MVP with an Increase in Exhibitors' engagement by 26% - Reduction in product implementation time (white label) by 6 fold; - Increase in the overall API User’s satisfaction from Dissatisfied to Satisfied; - API integration complexity reduction of 29%; - Mapping Exhibitor’s funnel and recognition of critical steps to be refined resulting in 10% increase in profile completion; - Increase in the visitor's mobile engagement by 40%

Working on digital products with 16 Business Units across the globe. Engaging with local markets to understand and recognize their users' needs, definition of success, business priorities and as outcome offer a digital product that would fit their users/business. Successful digital solution cases are analyzed to feed a center of Best Practices. Covering topics as Users Engagement, eBusiness marketing actions, AD monetization strategies, SEO, UX, Video Streaming solution and Engagement strategies. Skills/Tools: Requirements gathering, business analysis, Episerver CMS, NOVA Directories, SharePoint, Double Click, Ooyala, SEO, Photoshop, Dreamweaver, Google Analytics, Platinum Manager, CSS, JS, UX, HTML.

Started as responsible for managing more than 50 websites covering design creation/implementation (CSS, HTML, JS, UX, Google Analytics) ADs, Newsletters, E-mail Campaigns, Tests AB, User Adoption, etc. And after 1.5 years promoted to Web Designer Senior and being responsible for new digital solutions, covering Risk Assessment, KPIs definition, ROI and Implementation Project Plan. (Double Click, Digital Directory, Platinum Manager, SEO, Less CSS). Furthermore responsible for time and workload management, training delivery for other 3 web designers. Relationship with international colleagues from the head office (UK) and affiliates as US, Australia, Russia to globally define and share, new solutions and digital products progress routes. Skills/Tools: Episerver CMS, NOVA Directories, SharePoint, Double Click, Ooyala, SEO, Photoshop, Dreamweaver, Google Analytics, Platinum Manager, CSS, JS, UX, HTML.