
Andre Silva
Lead JavaScript Engineer
Salary / Daily rate
Swanley, UK
Freelance
Skills
Languages
About me
Intro
Lead JavaScript Engineer with 15+ years delivering production-critical systems for global brands including Tesco, Guardian, and Diageo. Specialized in Next.js, React, and headless eCommerce architecture—recently led multi-brand platform migrations and built real-time trading dashboards. I architect scalable, accessible frontends that handle high traffic and complex user journeys while mentoring teams to deliver with consistency and quality.
Work experience
Lead Software Engineer
YLD
Sep 2024 - Mar 2026
1 year 7 months
Greater London, England, United Kingdom
Project 1 - Advanced Crypto Trading Dashboard (Fintech) - Played a key role in delivering a real-time trading platform supporting live market data, order execution and high-frequency crypto pair trading. - Contributed to frontend architecture and data flow design, focusing on performance, state consistency and responsiveness under real-time conditions. - Built reusable components for the trading dashboard and contributed them to the shared design system for wider adoption across products. - Worked on complex UI state and synchronisation challenges driven by live market updates. Project 2 - Design System Platform (Healthcare) - Led the architecture and development of a framework-agnostic design system based on Web Components, supporting React, Angular, vanilla JS and SSR environments. - Defined documentation and testing strategies, covering unit, integration, accessibility and visual regression testing. - Validated the approach through real-world integrations of test components within client codebases. - Worked closely with engineering and product teams to drive adoption, governance and integration across multiple applications.
Lead Software Engineer
Diageo
Nov 2023 - Aug 2024
10 months
Greater London, England, United Kingdom
Website Transformation Programme - Led the migration of the Baileys site, taking ownership of architecture and delivery within a multi-brand platform built on Next.js and Contentful. - Played a key role in the migration of the Guinness site, contributing to frontend architecture and implementation. - Contributed to establishing standards and best practices guiding future migrations across Diageo’s wider digital estate. - Collaborated with product, content and engineering teams to align technical decisions with business and editorial requirements.
Senior Software Engineer
YLD
Feb 2022 - Oct 2023
1 year 9 months
Greater London, England, United Kingdom
Project 1 - Headless eCommerce Platform (Retail) - Led the frontend architecture for a headless e-commerce platform integrated with Contentful and Shopify, supporting multiple regions and localised user journeys. - Established core patterns, components and utilities to bootstrap the platform and accelerate initial delivery of the replatformed experience. - Onboarded and supported client engineers, enabling the team to scale development and maintain consistency across the codebase. Project 2 - Consumer Credit Onboarding (Fintech) - Played a key role in delivering a scalable onboarding experience for UK consumers joining a consumer credit platform. - Worked on complex user flows involving eligibility, data capture and validation, ensuring reliability across multi-step interactions. - Collaborated with product and backend teams to implement robust frontend behaviour aligned with business and regulatory requirements.
Senior Software Engineer
Tesco
Jul 2020 - Dec 2021
1 year 6 months
Greater London, England, United Kingdom
In-Store Tills Platform - Worked as a senior engineer on the self-checkout application deployed across 10,000+ lanes. - Delivered features for self-checkout and remote approval workflows, supporting real-world retail operations and edge cases. - Contributed to frontend architecture and improvements to patterns and best practices within a production-critical system. - Participated in a production support rota, diagnosing live issues using logs (Splunk) and reconstructing customer journeys to identify root causes.
Senior Frontend Developer
Guardian News & Media
Nov 2019 - Jul 2020
9 months
London, UK
Dotcom Platform - Contributed to the development of a component-based rendering layer for their high-traffic news platform, improving reusability and frontend performance. - Led an R&D initiative exploring a personalisation platform for configuring non-core page content based on user account and contribution history. - Worked with cross-functional teams to prototype and validate content targeting approaches, including A/B testing different UX patterns within the existing platform.
Senior Frontend Developer
Hive Learning
Nov 2017 - Oct 2019
2 years
London, UK
Collaborative Learning App - Contributed to product development across two generations of a collaborative workplace learning platform within a cross-functional Agile team. - Built and tested reusable components to support iterative feature development in a JavaScript-based web application. - Played a key role in evolving the client-side architecture towards a shared cross-platform JavaScript codebase deployed across web, iOS and Android. - Configured and supported white-label deployments of the platform for multiple clients.
Senior Frontend Developer
The BIO Agency
Jul 2017 - Oct 2017
4 months
London, UK
B2B eCommerce Platform - Contributed to ongoing development of a global B2B eCommerce platform supporting electronic component sourcing. - Implemented and integrated new features within an existing system architecture. - Refactored and debugged legacy code to improve stability and maintainability.
Senior Frontend Developer
Wowcher
Sep 2016 - Jul 2017
11 months
London, UK
Daily Deals Platform - Played a key role in the architecture and redevelopment of Wowcher’s core single-page applications, rebuilding the frontend for browsing, search and personalisation across both the public platform and secure customer area. - Worked on critical user journeys including checkout, payments and account management within a high-traffic eCommerce environment. - Collaborated with product and backend teams to deliver robust, data-driven interfaces across key parts of the platform.
Senior Frontend Developer
Beyond
Jun 2016 - Oct 2016
5 months
London, UK
Client-Side Applications - Led the architecture and development of two single-page applications for media clients, covering both a business dashboard and a custom CMS. - Delivered a responsive dashboard supporting cross-office collaboration across Europe and Africa through modular, widget-based components. - Built a custom CMS enabling administrators to manage Q&A content for a chatbot-driven user experience.
Senior UI Developer
Immediate Media Co
May 2014 - Jul 2016
2 years 3 months
Hammersmith, London
- Led frontend architecture and development of a modern, responsive UI for the BBC Gardeners’ World website, building reusable layouts and components to improve performance. - Contributed to the development of a modular UI for You & Your Wedding within a cross-functional team, as part of a wider digital transformation.
Senior UI Developer
Byng Systems
Sep 2013 - May 2014
9 months
London, UK
- Led frontend architecture and development of modular user interfaces across marketing sites, eCommerce platforms and web portals. - Contributed to R&D, feature scoping and technical direction for new and prospective projects.
Frontend & Mobile Web Developer
Beyond
Jun 2012 - Oct 2013
1 year 5 months
London, UK
- Developed interactive rich media ads for iOS as part of Apple’s outsourced iAd engineering team in London. - Delivered campaigns for major consumer brands and automotive clients, working with touch interfaces and performance-focused UI interactions.
Frontend Developer
Digital Outlook
Jun 2011 - Jul 2012
1 year 2 months
London, UK
- Built digital marketing sites and web applications for global brands including Disney, Unilever, Tesco and NBCUniversal. - Developed custom CMS modules and bespoke WordPress themes to support content-driven experiences. - Delivered responsive, reusable interfaces with integrations across mobile and social platforms.
Web Developer
Alpine Interactive
Jun 2010 - Jul 2011
1 year 2 months
London, UK
- Built websites and web applications for local and national clients including The Spectator, Impax and Lutyens. - Delivered a range of projects including brochure sites, an email campaign manager and an iPad-based ordering assistant.
Web Developer
DREAMLAB digital story makers
Feb 2007 - Aug 2009
2 years 7 months
Aveiro, Portugal
- Developed custom CMS modules using PHP/MySQL to support content and data management. - Built dynamic Flash-based sites integrating data via APIs. - Delivered a range of digital assets including banners and email campaigns.
Education
Universidade de Aveiro
Bachelor of Science - BS, Multimedia & Communication Technologies
2003 - 2007
4 years 1 month
- Broad training across web development, digital media and audiovisual production, combining technical and creative disciplines. - Covered communication theory, human-computer interaction (HCI), usability and ergonomics. - Gained foundational knowledge in systems administration, database design and networking. - Final project: designed and built a social platform for sharing short audio clips, featuring a custom interactive sampling interface.
Licenses & certifications
Motion Design Foundation
Issued: Apr 2021
Photography Basics and Beyond: From Smartphone to DSLR Specialization
Issued: Aug 2017
Introduction to Music Production
Issued: Jun 2015
Developing Your Musicianship
Issued: Mar 2015