Andrea Balducci
RevOps & AI Automation | HubSpot, CRM, Sales Ops
4 recommendations
Salary / Daily rate
4 people recommend
Brussels, Belgium
Mobility: Paris, London, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Fractional RevOps and AI automation consultant for B2B scaleups (10 to 250 people). I fix revenue operations end to end: HubSpot and Pipedrive CRM architecture, lead scoring and routing, sales process and commercial excellence, pipeline reporting, and AI agents and automations (n8n, Make, Zapier, Claude API) that remove manual work from sales, marketing and CS teams. 12 years in GTM, ex Head of Revenue Operations at Sortlist. Brussels based, EN/FR/IT, Benelux and France.
Work experience
Founder & Fractional Head of Revenue Operations | AI agents for GTM
SiSu RevOpsFreelance
Mar 2024 - Present
2 years 8 months
Remote
Fractional RevOps and AI automation for B2B scaleups (10 to 250 people), on HubSpot or Pipedrive. I build AI agents that live inside the CRM: pre-call briefs, closed-lost re-engagement, pipeline and forecast digests. Twelve agents live at clients in 2026 (forecast accuracy +50%, 25 minutes saved per rep per day). More: sisurevops.com Clients: - Visioglobe | Indoor Mapping SaaS | 40 employees | RevOps / HubSpot revamp | Full funnel redesign (Lead > MQL > SQL > Opp > Booking), pipeline clean-up, SDR/AE workflow alignment, lifecycle and lead status sync, data model standardization, forecasting improvements, dashboards, CRM recycling loops, automated lead creation, reporting reliability restored - Health & Wellness franchise | 50+ employees | RevOps, AI and marketing automation | Automated discovery-evening funnel for B2B lead generation, AI prospecting agent, end-to-end nurturing with lead scoring, B2B lead-gen chatbot (site and chat) - Energy / HVAC | 10 employees | AI audit and digital transformation | AI audit, transformation roadmap, internal knowledge-management chatbot - Epsor.fr | Fintech | 100+ employees | CS Ops | Optimized data flows, team efficiency and CSAT (Intercom) - Simplycure.com | E-commerce | 10 employees | Sales Ops | GTM strategy, process optimization, lead scoring, HubSpot - autotuner-tool.com | Automotive | 50 employees | AI project | Training, AI copilot implementation, workflows, automations, chatbot (Fin AI, Intercom) - Merchery.co | E-commerce | 25 employees | Sales Ops | Sales strategy, sales performance, HubSpot, CRM, lead enrichment, lead qualification, sales org, lead routing, lead scoring, automation (Clay, Zapier) Stack: HubSpot, Pipedrive, n8n, Make, Zapier, Clay, Lemlist, Apollo, Claude API, Supabase, Lovable, Python, REST APIs. Extra skills: Forward Deployed Engineer, GenAI, LLM orchestration, API integration.
Sortlist
Oct 2014 - Dec 2023
9 years 3 months
Brussels, Belgium
Head of Revenue Operations
Mar 2020 - Dec 2023
3 years 10 months
Brussels, Belgium
Led Revenue Operations, insights and the technology stack across all customer-facing teams (Sales, Account Management, Support, Finance) as Sortlist grew from 6 to 140 people and from 0 to 7M+ EUR revenue. Improved team productivity, alignment and efficiency, and enabled data-backed decisions. Technology stack management: streamlined the client-facing stack, integrating HubSpot and Intercom with Recurly, GetAccept and Modjo. 30% gain in operational efficiency, 15% uplift in client engagement. Workflow automation: built and optimized automated workflows for client-facing teams. 50% fewer manual processes, 25% more team productivity. Pricing experiments: led pricing strategy tests that delivered a 37% increase in average deal size at constant sales velocity. Data-driven recommendations: turned available data into actionable insights for sales teams, contributing to a 15% increase in customer retention. Operational performance reporting: designed and rolled out an ops reporting system aligned with OKRs, leading to 20% growth in revenue per sales rep. Skills: Revenue Operations, Sales Operations, CRM, HubSpot, Go-to-market strategy, Sales enablement, Commercial excellence, Pricing strategy, Forecasting, Lead generation, Lead scoring, Automation, Data analysis, Analytics, Business analysis, Growth, Marketplace, B2B, Scale-ups, Project and program management, Sales management, Operations management. Tools: HubSpot (CRM), Intercom (support and marketing automation), GetAccept and Recurly (quote to cash), Modjo (conversation intelligence), Amalia (compensation plans), Tableau and ProfitWell (data), Zapier (automation), Waalaxy, Surfe and Hunter.io (prospecting), Slack, Notion, Google Meet, Google Classroom.
Head Of Business Development & Growth
Jan 2017 - Mar 2020
3 years 3 months
Région de Bruxelles, Belgique
www.sortlist.com Sortlist is an online-tool reinventing the way brands connect with marketing and communication agencies. If you want to grow your agency with the best matchmaking platform (Sortlist), then message me and I'd be happy to set up a call
Business Development Manager
Oct 2015 - Dec 2016
1 year 3 months
Région de Bruxelles, Belgique
Digital Marketing Manager
Oct 2014 - Oct 2015
1 year 1 month
Région de Bruxelles, Belgique
Sortlist is an online-tool reinventing the way businesses find marketing and communication agencies. Because finding the right partner in the fast-growing digital environment is a hard task, we have built an online multi-criteria searching tool strongly linked to professional networks and peer-to-peer recommendations. Sortlist helps marketing managers find their partners in minutes and let them focus on building communication and marketing success. Give it a try on www.sortlist.com
RevOps Co-op Member
RevOps Co-op
Mar 2022 - Nov 2023
1 year 9 months
Seattle, WA, USA
The community for RevOps pros
Member
Business Operations Network
Apr 2021 - Nov 2023
2 years 8 months
Paris, France
Business Operations Network est le réseau de référence des équipes Business Ops en France. Nous disposons d'un groupe Slack dédié à ces équipes autour duquel nous construisons une communauté d'entraide ayant pour vocation de partager les meilleurs pratiques et contenus de l'industrie.
Vice Président
Cercle Solvay asbl
May 2013 - Jun 2014
1 year 2 months
Avenue Franklin Roosevelt, 50, CP 135 1050 Bruxelles
The Cercle Solvay is a student organization (NPO) of about 1000 members and more than a hundred active members with a Board of 40 persons. It consists of a multitude of committees aimed at the student service.
Student Consultant (Intern)
NMBS-SNCB
Sep 2013 - Feb 2014
6 months
Région de Bruxelles, Belgique
Task: Elaborate a 10-years Business plan proposal for the establishment and financing of the future Brussels Regional Express Network (RER). Supervised by: SNCB Logistics CFO- Yvan de Beauffort Achievement: My team and I were among the top 3 teams. Magna Cum Laude.
Interpreter
Prémaman
Jan 2012 - Feb 2012
2 months
Région de Bruxelles, Belgique
Customer assistant -- Assigned to present collections to international clients. In charge of interpreting from French/English for Italian clients.
Education
Solvay Brussels School of Economics and Management
Master's Degree, Business Engineering, Advanced Management, Special Emphasis in Entrepreneurship and Innovation
2012 - 2014
2 years 1 month
Grade: Cum Laude
Activities and societies: Cercle Solvay
Universidad Autónoma de Madrid
2013 - 2013
1 month
Grade: Magna Cum Laude
Solvay Brussels School of Economics and Management
Bachelor's Degree, Business Engineering
2008 - 2011
3 years 1 month
European School of Brussels (Uccle)
High School, Specialization in Physics and Economics
1995 - 2008
13 years 1 month
Licenses & certifications
Revenue Operations (Growth Flywheel - SLA - Process Mapping - Systems Management - Value Communication)
Issued: Nov 2023
Growth & Data Automation (Zapier | n8n | Cloud Functions (GCP) | Workflows & Scheduler on GCP)
Issued: Jan 2023
Data Viz w/ Tableau Sprint
Issued: Aug 2022
Revenue Operations Architecture
Issued: Jan 2022
Monetization + Pricing
Issued: Jan 2022
QiLeadership Program: Leading authentically in digital times
Issued: Jul 2021
Frictionless Sales
Issued: Dec 2020
6-Week Growth Marketing Immersive
Issued: Nov 2020
Marketing Foundations: Value Proposition Development
Issued: Oct 2020
SDR pro
Issued: May 2020
Data Visualization in Tableau - See and understand your data
Issued: May 2020
Elements of Artificial Intelligence (AI)
Issued: Apr 2020
Negotiation Foundations
Issued: Mar 2019
Sales Enablement Certification
Issued: Sep 2018
Inbound Sales Certification
Issued: Mar 2017
Inbound Certification
Issued: Mar 2016
Portfolio
AI Builds
